Product Marketing Manager

1 month ago


Tampa, United States Rewst Inc Full time
Job DescriptionJob DescriptionSalary:

Position Overview

Rewst is searching for a Product Marketing Manager to be the voice of value and differentiation for our automation platform. This individual will work hand in glove with our Product, Marketing, Sales, and Customer Success teams to deliver messaging, positioning, content, and enablement that entices and excites Managed Service Providers (MSPs). This role also affords the opportunity to further establish your personal brand through thought leadership presentations, webinars, and content.

 

Key Responsibilities:

 

  • Become an expert in our automation platform and MSP buyer personas; craft messaging and positioning that maps buyers’ pain to product differentiation and value drivers.
  • Create and update buyer personas, and document the buyer’s journey to inform storytelling, content creation, and where prospects sit in our funnel.
  • Collaborate with the marketing team to design marketing campaigns and TOFU/MOFU content; act as a SME to support the creation of eBooks, webinars, and thought-leadership materials.
  • Develop product collateral, presentations, and other solutions content for the revenue team to leverage in conversations with buyers and customers.
  • Work cross functionally to gather and use competitive intelligence to refine our messaging and deliver battle cards and other CI deliverables.
  • Partner with product management to help launch and promote new products and features, working cross functionally to deliver the required messaging, content, and enablement.

 

 

Qualifications:

 

  • 4-6 years of product marketing experience for a B2B SaaS company.
  • Knowledge of RPA/low-code tools and/or the MSP industry is a plus.
  • Excellent communications skills, including ability to make complex concepts easy to understand.
  • The ability to collaborate across teams and inspire others to deliver A+ work to meet shared goals.
  • Excellent attention to detail and strong project management skills.
  • A positive attitude and desire to continuously learn and grow in a dynamic startup environment.

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