Product Marketing Manager

2 weeks ago


Tampa, United States Syniverse Full time

Syniverse is the world's most connected company. Whether we're developing the technology that enables intelligent cars to safely react to traffic changes or freeing travelers to explore by keeping their devices online wherever they go, we believe in leading the world forward. Which is why we work with some of the world's most recognized brands. Eight of the top 10 banks. Four of the top 5 global technology companies. Over 900 communications providers. And how we're able to provide our incredible talent with an innovative culture and great benefits.Who We're Looking ForWho We're Looking For:We are looking for a productive, creative, and highly motivated Product Marketing Manager II to join our product marketing team. This person's mission will be to develop a deep understanding of our products, the markets we serve, and help us to communicate the value those products bring to our buyers and internal stakeholders. You will report to the Senior Director of Product Marketing and forge close partnerships with our product, sales, marketing, and other cross-functional teams to deliver plans and content that align with our product roadmap, market trends, and regulatory requirements. You will be responsible for implementing and executing initiatives and activities that align with Syniverse's goals. This role may be for you if you are excited about the opportunity to join a collaborative and dedicated team that makes a real impact on the business. You will be a great fit for this role if you are curious, proactive, positive, and flexible.Some of What You'll DoScope of the Role:Direct Reports: This is an individual contributor role with no direct reportsKey ResponsibilitiesThe Product Marketing Manager II uses in-depth knowledge of mobile, messaging, and technology markets to support product marketing activities worldwide. Plan and deliver innovative product go-to-market (GTM) plans that align with our product roadmaps, regulatory changes, and market tends.Coordinate cross-functionally to ensure execution of product GTM plans are aligned with marketing and communications activities to meet business objectives in a timely manner.Develop accurate product content and sales enablement material including: white papers, data sheets, playbooks, battlecards, blogs, case studies, etc. that are well-timed to impact key audiences in meaningful ways. Distill complex information into compelling content aimed at target audiences. Partner with global cross-functional teams including: product management, marketing, sales enablement, and sales teams.Stay apprised of competitive activity and operationalize competitive intel for sales optimization.Be the expert on our buyer personas understanding what drives their decisions, how to reach them, and gather deep customer insights.Other activities required.Experience, Education, and Certifications:Bachelor's degree in marketing, communications, or related area experience.Minimum 3-5+ years high-tech software product marketing (or related) experience with emphasis on developing and executing strong go-to-market strategies that are aligned with roadmaps.Additional Requirements:Must be proactive, self-motivated, and able to handle competing priorities while managing multiple projects.Demonstrate excellent teamwork, communication, and storytelling skills.Persuasive writing skills (relevant writing samples required).Strong project management skills, well organized, and pays attention to detail.Some travel may be required. #LI-HybridWhy You Should Join UsJoin us as we write a new chapter, guided by world-class leadership. Come be a part of an exciting and growing organization where we offer a competitive total compensation, flexible/remote work and with a leadership team committed to fostering an inclusive, collaborative, and transparent organizational culture.At Syniverse connectedness is at the core of our business. We believe diversity, equity, and inclusion among our employees is crucial to our success as a global company as we seek to recruit, develop, and retain the most talented people who want to help us connect the world.Know someone at Syniverse?Be sure to have them submit you as a referral prior to applying for this position.


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