Digital Marketing Manager- Rt 66 Sales and Marketing
4 weeks ago
Ready to revolutionize the digital landscape as our Digital Marketing Manager?
Are you passionate about paving the way in the ever-evolving realm of digital marketing? Do you thrive on crafting compelling content that captivates audiences and drives engagement? If so, we've got the perfect role for you
As our Digital Marketing Manager, you'll be at the forefront of our online presence, shaping the narrative across a myriad of platforms. From our sleek websites like www.rt66casino.com, www.dancingeaglecasino.com, and www.lagunadevcorp.com to the dynamic realms of Facebook, Twitter, Instagram, and beyond, you'll wield your expertise to craft content that leaves a lasting impression.
But it's not just about posting pretty pictures and catchy captions – you're the architect of our digital strategy, mapping out a roadmap that leads to success. From developing comprehensive e-commerce marketing plans to executing tactical campaigns with precision, you're the driving force behind our online growth.
And let's not forget about the power of email and text marketing – with your keen eye for detail and knack for segmentation, you'll deliver targeted messages that resonate with our audience and keep them coming back for more.
But what truly sets you apart? It's your ability to stay ahead of the curve, constantly innovating and adapting to the latest trends and technologies. Whether it's harnessing the power of AI for personalized experiences or leveraging data analytics to optimize our strategies, you're always one step ahead of the game.
So if you're a digital dynamo with a passion for storytelling and a knack for strategy, come join us as our Digital Marketing Manager and let's make waves in the digital sphere together
Essential Duties & Responsibilities:
- Responsible for overseeing the social media strategy, tactics (SEO and SEM), planning and execution for three websites: rt66casino.com, dancingeaglecasino.com and lagunadevcorp.com
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Establish goals, deliverables and results for each campaign.
- Responsible for all social media marketing including but not limited to Face book, Twitter, Instagram, YouTube, Route 66 texting, e-mail campaigns, customer app and internal communications app.
- Deepen the relationship with customers by creating environments that foster dialogue and provide a richer guest experience, allowing consumers to be closer to our brands including, but not limited to, social media marketing e.g. Face book, Twitter, YouTube.
- Design, manage and implement digital marketing programs to ensure objectives are met and efficiencies are maximized.
- Responsible for creating unique photo-op moments, taking high-quality staged and candid photos, having a strong understanding and experience with photo / video editing tools, and offer an eye for impeccable detail.
- Report regularly to management on social media metrics and Web analytics.
- Maintain excellent writing and verbal communication skills.
- Work closely with marketing departments including advertising, public relations, database marketing, entertainment, promotions and players club to generate accurate and compelling content in appropriate digital and social media platforms.
- Develop a thorough knowledge of services, amenities, surroundings, providing accurate directions and information for guest inquiries about promotions and special events.
- At all times maintain a courteous, positive and professional working relationship with all LDC personnel and the general public (e.g., clients and vendors).
- Consistently exhibit creativity, flexibility, multi-tasking skills and work under pressure.
- Work odd and unusual hours, including holidays and weekends.
- Actively participate in Management Development Leadership Series (MDLS) yearly.
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