Digital Marketer

3 weeks ago

Phenix City, United States Hubstaff Full time

About Us:

BPthemes is a dynamic and innovative company specializing in creating and selling high-quality scripts and themes for websites. Our products are designed to enhance user experience and functionality for businesses and individual web developers. We pride ourselves on our creativity, customer satisfaction, and the continuous pursuit of excellence.

Job Description:

We are looking for a talented Digital Marketing Specialist with a strong background in social media marketing to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our scripts and themes. You will play a major role in enhancing brand awareness, driving website traffic, and acquiring leads and customers through digital channels.

Key Responsibilities:

Social Media Management: Develop, implement, and manage our social media strategy across platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Create engaging content (text, image, and video) tailored to each platform. Monitor, analyze, and report on social media performance metrics. Respond to customer inquiries and comments in a timely manner. Content Creation and Strategy: Collaborate with the content team to produce high-quality marketing materials, including blog posts, newsletters, and promotional content. Optimize content for SEO to improve organic search rankings. Paid Advertising: Plan and execute paid social media campaigns (Facebook Ads, Instagram Ads, etc.). Manage budgets and analyze the performance of paid campaigns to maximize ROI. Email Marketing: Design and implement email marketing campaigns to nurture leads and retain customers. Track and analyze email campaign performance metrics. Market Research and Analysis: Conduct market research to identify new opportunities and trends in digital marketing. Analyze competitors and develop strategies to stay ahead in the market.

Qualifications:

Proven experience as a Digital Marketing Specialist or similar role. Strong understanding of current digital marketing concepts, strategy, and best practices. Proficient in social media platforms, analytics tools, and content management systems. Experience with SEO, SEM, Google Analytics, and CRM software. Creative thinker with excellent communication skills. Ability to work independently and as part of a team. Bachelors degree in Marketing, Communications, or a related field preferred.

Preferred Skills:

Experience in the tech or software industry. Familiarity with web development and the ability to understand technical products. Graphic design skills or experience with tools like Adobe Creative Suite.

What We Offer:

A dynamic and collaborative work environment. Opportunities for professional growth and development. Competitive salary and benefits package. Flexible working hours and remote work options. Access to the latest tools and technologies in digital marketing.

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