Marketing Manager

3 weeks ago

Washington, United States Ensemble IP Full time
Job DescriptionJob DescriptionSalary:

We are… 

 

We are Ensemble IP, a forward-thinking team of IP Industry veterans building an AI-centric approach to patent search and analysis.  We believe that the highest quality search is the result of the right technical expert using the right search techniques and the right technology.  We provide both patent search services and an industry-leading patent search platform for patent professionals called Quartet.  

 

We have a fast-paced collaborative culture focused on delighting our customers with high quality products and fantastic service.  Every single one of us is an integral part of the mission and we believe in working together to meet our goals.  We enjoy our work and are passionate about our mission; we have fun each day and take satisfaction in a job well done.  We are a virtual organization and use technology platforms to communicate and effectively work together across locations and time zones.   

 

You are… 

 

You are looking for a full-time role as a direct employee in a small company out to change our industry.  You have directly relevant past experience in planning and executing business to business digital marketing efforts.  You enjoy a challenge and are ready to roll your sleeves up and get to work.  You work well as part of a virtual team and make an effort to stay connected with your colleagues around the digital “water cooler”.   

 

The role... 


This is a unique opportunity to lead the marketing efforts as Quartet is brought to market.  As the Marketing Manager, you will play a pivotal role in planning and executing our marketing strategy.  In this role, you will work directly with both the CEO and COO to meet the following objectives:

 

Objectives of this role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

 

Responsibilities

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


Required skills and qualifications

  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with Google AdWords, LinkedIn Advertising, and Hubspot

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