Google Ads Specialist

4 weeks ago

Wilmington, United States Energize Group Full time
Job DescriptionJob Description

About Energize Group:

Energize Group is a dynamic Dental Marketing Agency specializing in website development, social media advertising, lead generation, SEO, organic social media posting, dental consulting, and patient appointment booking. We are dedicated to helping dental practices enhance their online presence and grow their patient base through comprehensive digital marketing strategies.

Responsibilities:

  • Manage all aspects of Google Ads campaigns for our dental clients, from initial account setup and optimization to ongoing monitoring and reporting.

  • Conduct in-depth keyword research to identify high-volume, relevant keywords that target ideal patient demographics.

  • Craft compelling ad copy that resonates with potential patients and drives clicks.

  • Develop and implement effective bidding strategies to maximize campaign efficiency and ROI.

  • Collaborate with our web development team to create high-converting landing pages specifically designed for PPC campaigns.

  • Leverage GoHighLevel or CRM expertise to customize lead forms, automations, and track conversions seamlessly.

  • Maintain a strong understanding of SEO best practices and how they integrate with PPC strategies.

  • Communicate effectively with clients, explaining campaign performance, results, and recommendations in clear and concise language.

Qualifications:

  • Minimum 2+ years of proven experience in successfully managing Google Ads campaigns.

  • A deep understanding of Google Ads features, functionalities, and best practices.

  • Experience in the dental marketing industry a strong plus.

  • Expertise in CRM integrations, lead nurturing, and automation.

  • Excellent communication and interpersonal skills, with the ability to build strong client relationships.

  • Proficient in Google Analytics, Tag Manager, and other reporting tools.

  • Solid understanding of SEO principles and their impact on PPC campaigns.

  • A team player with the ability to work collaboratively across departments.

Benefits:

Energize Group offers a competitive benefits package with opportunities for professional growth and development.

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