Marketing Specialist

2 weeks ago

Wilmington, United States eLocal Full time

eLocal is a rapidly growing digital advertising company that connects millions of consumers all over the country with the local professionals they need, when they need them. Vincodo, our dynamic and successful digital agency team, is looking to add a new Marketing Specialist. This person will be passionate & eager to start their career in performance-based advertising with the tools they need to succeed Position Overview: The Marketing Specialist is responsible for the day-to-day operation and implementation of clients’ social & display marketing campaigns. This involves assisting in campaign set up, pulling and analyzing reports, and optimizing current marketing activities to ensure achievement of established performance. The role will also evaluate performance and provide research recommendations for changes to campaign activities. Work will be done under the direct supervision of a more experienced media operations specialist. Works may focus on either display, social and online advertising. Responsibilities: Provide management and execution of media buys that include paid search, display advertising, behavioral targeting, email marketing, social media and performance-based advertising units Provide thorough analysis of paid search and media campaigns via management platform and reporting tools Execute competitive research utilizing comprehensive tool sets Manage relationships with vendors and other third parties Support client services, manager and director teams as needed Effectively communicate performance to clients/superiors Support new business development efforts and contribute to PowerPoint presentations Contribute to internal status meetings and external partner meetings Execute best practice strategies and methodologies to maximize marketing programs Identify additional online marketing channels and tactics that may assist in achieving client’s marketing objectives Stay current with all online marketing industry developments and best practices Create new campaign structures including Ad Groups, Ads and audience marketing/placements Job Requirements: BA/BS degree in marketing, economics or finance discipline 1 to 3 years of work experience, online marketing experience a plus Some knowledge of online advertising Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required Ability to work well individually and in a team environment. Thorough knowledge of MS Office including proficiency in Excel Basic familiarity with Campaign Manager 360 and Meta/ Facebook Ads Manager Independent worker and a self-starter. Eagerness to learn About eLocal: If you are looking for the fun and growth opportunities of a startup coupled with the support and backing of a stable corporate parent, eLocal is for you. We are a fast-growing, virtual-first workforce of 160 largely spread across the US (and more recently Canada), with a corporate office in the Philadelphia area where we were founded. For over a decade, eLocal has been one of the leading digital advertising platforms for local and regional commerce. Now with the backing of Brookfield Asset Management – one of the largest investment companies in the world – we are scaling our operation and growing our footprint in the industry faster than ever. We are a certified Great Place to Work in 2023-2024 for the fourth year in a row Year after year, our people overwhelmingly say they would recommend eLocal to friends and family as a great place to work. We’re still growing and we want you to be a part of our journey. At eLocal, we value our employees and we live our values We offer an extremely generous benefits package that includes: Competitive salary with substantial annual performance-based bonus. Participation in long-term incentive plan. Heavily subsidized Medical through Blue Cross Blue Shield (95% to 82% company-paid), Dental and Vision. 100% company-paid Short-Term Disability, Long-Term Disability and Life/AD&D Insurance. Monthly wellness stipend and spending account. Flexible, uncapped Paid Time Off. 401(k) with company match. Extremely positive company culture – we work hard, but people enjoy working here and enjoy working together Work-From-Home position.

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