Regional Performance Marketing Manager

1 week ago


Toledo, United States Erie Construction Mid-West Inc. Full time
Job DescriptionJob DescriptionDescription:

The Regional Performance Marketing Manager is responsible for the revenue growth in opportunity markets identified by the business using performance marketing channels (including but not limited to Affiliate, Paid Social, Search, OTT/ Television, Display, Radio and Print) to engage sales prospects and drive customer acquisition. Collaborating closely with the Snr Manager of Performance Marketing as well as other members on the Performance Marketing team, you will be integral in growing our ROI in these regions. You will be responsible for conducting market and competitive research to ensure alignment in marketing strategy, identifying optimization opportunities, compiling and communicating performance outcomes and collaborating cross functionally with Analytics, Sales, Creative and Lifecycle Marketing.


What is in it for YOU:

  • Competitive Base Salary: We recognize your contributions with a competitive base salary exceeding $95,000.
  • Full Benefits Package: Comprehensive coverage, including medical, dental, vision, and supplemental plans, holiday and vacation pay, and a 401k plan to secure your future.
  • Military Hiring Bonus up to $5,000: Honoring and supporting those who have served
  • Opportunity for Growth & Advancement: As a premier provider of home improvement solutions operating in over 75 cities across 40 states, we offer an environment with opportunities for your career advancement and development.


Responsibilities:

  • Manage day-to-day optimizations to drive revenue and increase ROI in the regions you are responsible for, collaborating closely with channel owners
  • Conduct market research to ensure alignment of strategy and brand in your responsible markets, allowing us to gain competitive advantage and ‘win’ in these territories
  • Evaluate performance, develop actionable insights for always-on and test tactics, and effectively report and communicate out on results
  • Act as point of contact for your markets, promptly addressing inquiries, concerns, collaboration opportunities, nurturing strong and mutually beneficial relationships across both internal and external stakeholders
  • Work with in-house and agency creative teams to ideate, develop and test best in-class ad creative custom and personalized for your regions
  • Conduct A/B testing and analyze engagement metrics to continually improve campaign performance in the markets you oversee


Requirements:
  • Bachelor’s degree in Marketing, Business, or related field
  • 3-5+ years successfully executing paid cross-channel strategies, ideally across lead and revenue generating tactics
  • Experience with site analytics and attribution platforms, preferably Google Analytics + Power BI
  • Results-driven, familiar with A/B testing, as well as preferred familiarity with brand lift and incrementality measurement tools such as MMM
  • Demonstrated ability to work with internal and external partners to interpret data and make data-driven optimizations
  • Exceptional organizational, communication and project management skills


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