Media Planner
2 months ago
The Media Planner will be working with the local and national paid media team members, supporting execution and measurement for all media efforts. They will own their plans, reports, and recommendations - seeing campaigns from start to finish, and will continue to hone their media planning and buying skills.
Responsibilities:
- Participate in development of integrated media plans and strategies.
- Oversee end-to-end management of media campaigns.
- Implement and monitor tracking of KPIs and overall ROI.
- Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc.) and/or offline media (print, TV, radio, OOH).
- Construct and deliver detailed reports on a monthly basis.
- Presentation of key media deliverables.
- Maintain status reports and/or department documents.
- Manage billing alongside Assoc Media Planner/Media Planner and Accounting counterparts.
- Conduct industry, competitive, and audience research using media tools and agency resources.
- Foster partnerships with vendors and other 3rd parties.
- Daily pacing and budget tracking.
- Stay up to date with media trends and best practices.
- Learn the latest media platforms/tools.
- Bachelor's degree
- 2-4 years advertising or media agency experience
- G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
- Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat).
- Google Marketing platform (Campaign Manager, Google Analytics, Google Lookers Studio).
- Ability to conduct critical analysis and identify key insights.
- Strong written, verbal, and visual communication skills.
- Proactive and self-motivated.
- Excellent problem-solving skills.
- Solid project management and organizational skills.
- High level of accuracy and attention to detail.
- Ability to multitask, prioritize, and perform under tight deadlines.
- Opportunity to work in a dynamic environment at the intersection of digital marketing and data science.
- Access to state-of-the-art tools and technologies for advanced analytics and data science projects.
- Competitive salary, benefits package, wellness subsidy, and a commitment to work-life balance.
- A culture that values innovation, continuous learning, and collaboration.
- Career advancement opportunities in a fast-growing company.
#LI-TS1 Boston, MA #LI-Remote
How to Apply:Please send your resume, a cover letter highlighting your relevant experience in media, and any examples of plans you’re able/willing to share to [insert application email or link]. Please include " Media Planner Application" in the subject line.
FINN Partners is an equal opportunity employer that values diversity and inclusion. We encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law.
About Finn Partners:
Finn Partners was launched in 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Practice areas include arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.
We are entrepreneurial-minded, global, and focused on integrated programs that bring to life the world-changing technologies, products, and services of our client partners. Our company culture celebrates delighting our clients with innovative and creative campaigns and programs, and we provide opportunities for our employees to conduct career-meaningful work in a creative, fast-paced, collaborative, and fun environment. We work hard and play nice.
Headquartered in New York City, the agency has 1,300+ employees with offices in 32 cities around the world: Atlanta, Bangalore, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Frankfurt, Fort Lauderdale, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison (Wisc.), Manila, Mumbai, Munich, Nashville, Paris, Portland (Ore.), San Diego, San Francisco, Seattle, Shanghai, Singapore, Tamuning (Guam), Vancouver (Wash.) and Washington D.C.
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