Director, Marketing
2 months ago
Are you ready to launch your career? What better way for your career to take flight than at one of the most financially solid credit unions in the nation. As a not-for-profit financial institution, we do what we do for all the right reasons. We are owned by our members, and therefore our primary focus is helping our members fulfill their financial dreams—and it all starts with our employees.
Our workforce reflects a team of diverse and creative individuals that are dedicated to working together, demonstrating a culture of inclusion and camaraderie to each other, and then giving our best to those that we serve. Come Join Our Team
Summary of Primary Functions
The Director of Marketing is a strategic, innovative contributor to the organization, who proactively develops and implements creative strategies for achieving organizational growth goals. The Marketing Director is a visionary leader responsible for leading a high-performing marketing team and fostering collaboration between Marketing and other business units. Direct the development, implementation and maintenance of the Credit Union’s marketing plan and operations, and the branding and advertising initiatives which contribute to the growth and success of the Credit Union. Ensure the Credit Union’s marketing is consistent with the Credit Union’s strategy. Perform a variety of creative and production duties within the Credit Union and manage key vendor and agency relationships. Manage all marketing channels (statement messages, statement inserts, branch merchandising, digital lobby and ATM screens, web site, email, direct mail, and digital/social media) including design and production of various marketing materials such as print, digital, and in-branch. Develop and implement campaigns and campaign themes. Develop and execute new projects and initiatives to enhance the Credit Union’s marketing approaches. Use data analytics to improve targeting, segmentation and personalization. Provide regular reports on marketing effectiveness including such parameters as opens, clicks, engagement, leads and applications received. Coordinate with the Credit Union executive team to ensure full awareness and to obtain insight and direction. Ensure compliance with all marketing-related laws, rules and regulations.
Position Requirements
BA/BS in Marketing, Communications, English or related field. Minimum of three years of progressively more responsible supervisory/management experience with a financial or marketing/advertising organization. Credit Union or banking specific experience preferred. Excellent organizational and written and verbal communication skills; must be able to present complex material in a simple manner for ease of understanding. Must be capable of meeting with management and executive level personnel to discuss and explain all Credit Union marketing objectives, products, services, plans, future initiatives and results.
A successful candidate will continuously research advancements in marketing technologies and innovations and make recommendations in alignment with achieving organizational goals. Develop and maintain deep understanding of sponsor organizations to ensure marketing deliverables and campaigns resonate with those populations. Design and manage communications including advertising, promotional items, targeted e-mails, on-hold system, brochures, newsletter, new business materials, direct mail, statement stuffers, press releases and the annual report. Contact agencies, printers, mailing services and other service providers to obtain bids on marketing pieces as needed. Coordinate production and distribution of pieces with outside vendors. Serve as liaison with marketing agency. Oversee internal production with the aim of reducing dependency on agency. Prepare marketing activity reports for management for collaboration with the Leadership Team to determine product and service emphasis and effectiveness. Maintain a thorough and up-to-date knowledge of all Credit Union advertising compliance regulations pertaining to credit unions on a national and state level. Maintain up-to-date knowledge on Credit Union products and services, marketing trends, and practices. Analyze marketing trends and demographic data to help capitalize on market opportunities. Responsible for marketing content placed on the Credit Union web site and mobile site, and assist in creation of other information for the internet.
NGFCU offers competitive compensation and a rich benefits package including medical, dental, vision, disability and life insurance, and a 401(k)-profit sharing plan with employer matching.
Director, Marketing- $142,484 to $213,725 Annually
Compensation and Job Title is commensurate with experience and may fall under the following pay ranges:
Please note that the salary information is a general guideline only. Northrop Grumman Federal Credit Union considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and business considerations when extending an offer. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
NGFCU is an Equal Opportunity Employer
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