Marketing Leader

Onsite in Alachua, FL, West Lafayette, IN, or Remote

While this is intended to be an accurate reflection of the current job, it is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. RTI Surgical, Inc., reserves the right to revise the job or require that other or different tasks are performed when circumstances warrant (i.e., emergencies, changes in personnel or staffing, workload, or technical developments).

SUMMARY:

RTI Surgical (RTI) is a global industry-leading contract development and manufacturing organization (CDMO) in regenerative medicine. As the only regenerative medicine company that offers a differentiated portfolio of allograft and xenograft biomaterials at scale, RTI provides customers across a diverse set of market segments with leading-edge expertise, scale, and flexibility across end-to-end services including design, development, regulatory support, verification and validation, manufacturing, and supply chain management. RTI is headquartered in Alachua, FL, and has manufacturing facilities in West Lafayette, Indiana and Neunkirchen, Germany.

RTI is rooted in a steadfast commitment to quality, integrity, and patient safety with a focus on five key values:

• Accountable: We own our actions and decisions.
• Agile: We embrace change to stay ahead of the curve and evolve to drive innovation and growth.
• Growth Mindset: We embrace challenges as opportunities for continuous learning.
• Customer-Centric: We prioritize customers at every touch point.
• Inclusive: We thrive on the richness of our diversity and ensure every voice is heard, respected, and celebrated.

At RTI Surgical, we are committed to fostering an inclusive workplace where we embrace the richness of our diversity and ensure that every voice is heard, respected, and celebrated. We believe that by embracing diversity and promoting inclusivity, we not only uphold our values but also strengthen our position as the CDMO of Choice in regenerative medicine solutions. We recognize that cultivating a growth mindset is essential to our success, and we are dedicated to continuous learning and improvement in our diversity, equity, and inclusion efforts. Through accountability and action, we strive to create an environment where individuals can thrive, innovate, and contribute their unique perspectives to drive our collective success.

Montagu Private Equity (“Montagu”), a leading European private equity firm, acquired RTI in 2020 and has supported the transformation of the company to its next level of potential.

RESPONSIBILITIES:

• Strategic Planning: Lead the development and execution of comprehensive marketing strategies (CDMO and B2C) aligned with overall company objectives, ensuring alignment with sales, product development, and other key stakeholders.
• Market Analysis: Customer Segmentation; Marketing Analytics: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, regularly analyzing data to optimize performance and drive continuous improvement; Define target customer segments and develop tailored marketing campaigns and programs to effectively reach and engage each segment; Conduct thorough market research and analysis to identify emerging trends, competitive landscape, and customer needs, leveraging insights to inform marketing strategies and tactics.
• Brand Development: Oversee the development and evolution of the company's brand identity, ensuring consistency across all marketing channels and touchpoints.
• Product Marketing: Collaborate with product management teams to develop compelling service and customer centric value propositions, messaging, pricing strategy and positioning for new and existing products, guiding the go-to-market strategy.
• Marketing Communications: Direct the creation of integrated marketing communications campaigns, including advertising, public relations, digital marketing, social media, and content marketing efforts.
• Team Leadership: Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities to maximize individual and collective performance.
• Cross-Functional Collaboration: Foster strong relationships and collaboration with internal teams, including sales, product development, finance, and executive leadership, to drive alignment and achieve shared business goals. Strong collaboration with R&D to drive new product development/innovation is critical.
• Other duties as assigned

REQUIREMENTS

Education:

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

Experience:

Proven track record of 10+ years of progressively responsible experience in strategic marketing roles, preferably within the medical device sector

8+ years leading function or team, preferred

Skills:

• Excellent verbal and written communication
• Develop and execute strategic marketing plans
• Data interpretation and insight recommendations
• Exceptional leadership and team management skills
• Creat