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Manager, eRetail Media

2 months ago

New York, United States 001 - Revlon Consumer Products LLC Full time
Job DescriptionJob Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Basic Function:

Revlon Group is looking for an enthusiastic, highly collaborative E-Retail Media Manager to drive our Brands’ retailer media performance. Specifically, this role is responsible for the strategy, planning, execution and reporting of retailer media investments across all our pure players and e-comm partners (Amazon, Walmart, Target, Macy’s, Ulta, Walgreens, etc..). This role is responsible for all Revlon Group brands (Revlon, Elizabeth Arden, Juicy Couture, American Crew, Almay, Curve, Elizabeth Taylor, etc..) retailer media execution and exceptional performance.

Major Duties:

PRIMARY RESPONSIBILITIES

  • Be the subject matter expert on Retailer Media: leverage deep understanding of consumer, commercial and operational parts of the media ecosystem and end to end process to drive optimal outcomes from retailer media investments.
  • Partner with Marketing & Customer Sales teams to translate business strategies and needs into retailer media plans and activation that grow brand sales and increase media productivity.
  • Be the Retailer Media steward for our brands. Know the retailer media plans inside and out; effectively communicate planned results on key KPIs; drive decisions, manage timelines, ensure all who touch the media for your brand(s) are informed and aligned to goals.
  • Be a master collaborator: bring business needs for media to cross-functional teams to drive outcomes; leverage these teams to inform recommendations and strategies.
  • Drive and oversee executional excellence of Retailer Media plan with strong attention to detail. Guide and collaborate with those involved in the implementation to achieve planned goals.
  • Lead the optimization of Retailer Media spend. Monitor results to ensure plans deliver as expected. Give feedback to internal and external teams to improve performance.
  • Drive external partners: manage relationships with Retailer Media AOR (Flywheel) supporting teams and creative agencies to ensure media plan, activation and stewardship needs are met. Bring media-driven, consumer consumption-based insights to creative strategy and asset development. Provide feedback and coaching on creative performance where relevant.
  • Be a leading contributor to Media Team culture.
  • Champion future-proofing Retailer Media plans with innovative thinking to address consumer media consumption. Monitor industry trends and competitive and derive implications.
  • Maintain relationships with key media vendors (Amazon Media, WMN, Roundel, Macy’s Media Network, UB Media Network, etc..) to fully understand their offerings and apply back to media plans. Partner with advertising accounts teams to continually evaluate and identify new opportunities to improve brand performance.
  • Lead development, approval, implementation and tracking of Retailer Media learning plans. Feed into testing results reporting and interpretation and lead media team POV on results and next steps.
  • Understand media technology/tools capabilities and help identify potential future needs to drive automation and better outcomes.
  • Understand beauty market and monitor keyword trends, strategically invest in key categories where this is opportunity to gain share on retail partners’ platforms.
  • Leverage business acumen to drive influence. Sell media strategy into and celebrate Retailer Media results with key stakeholders across the organization. Present media investment performance monthly to brand leadership and advise brands on creative or content optimization opportunities.

Knowledge and Skills Required:

  • Bachelor’s Degree in related field. Strong understanding of the Digital Media & Beauty Space.
  • 5-7 years of experience in Media Planning roles. 1+ year of managing Amazon Advertising search campaigns.
  • Media agency or in-house media experience. Search agency experience ideal.
  • Strong experience with Media Tools ideally Amazon’s DSP and Kenshoo/Skai.
  • Experience in Ecommerce, Sales Planning, Finance, Analytics or similar function a plus.
  • Deep understanding of retailer media planning and activation across TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
  • Deep understanding of deliverables required for media planners and supporting activities.
  • Passion for continued understanding of evolving consumer consumption, media landscape, media industry/suppliers and media commercial drivers.
  • Strong business acumen; ability to connect media to business outcomes and processes.
  • Business writing, communication, influence and collaboration skills.
  • Attention to detail with emphasis on accuracy and quality.
  • Advanced in Excel, data analysis and visual modeling

Minimum Education Required: Bachelors Degree in related field.

Minimum Years of Experience Required: 5-7 Years

#LI-PD1

The base pay range for this position in New York City is $100,000 and $125,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.