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Marketing Manager

5 months ago

Houston, United States Flat Fee Landlord Full time
Job DescriptionJob DescriptionSalary: $80k-$90k

Job Title: Marketing Manager

Location: Houston, TX

Job Type: Full-Time

Reports To: Company’s Integrator

Overview:

Flat Fee Landlord, a leader in residential property management and leasing, is seeking a strategic and innovative Marketing Manager to lead our marketing efforts. This role is integral to our growth strategy, focusing on lead generation, brand building, and investor attraction. The ideal candidate is a high-level thinker with extensive experience in startup environments and a deep understanding of real estate terminology and marketing strategies.


Our Goals:

Our mission is to simplify real estate investing for everyone while building stronger communities. We are on a path to manage 20,000 units and sell 500 homes by 2033, maintaining a focus on providing value to our investors, homeowners, residents, and team members.


Key Responsibilities:

  • Develop high-level marketing strategies to generate quality leads and attract investors, aligning with company goals.
  • Lead and mentor the marketing team for cohesive execution of initiatives.
  • Drive lead generation through email marketing, drip campaigns, PPC campaigns, and social media ads.
  • Craft compelling content to communicate our value and differentiate Flat Fee Landlord and its sister companies.
  • Implement innovative strategies to promote our brand identity and attract investors.
  • Collaborate with CEO and other departments to align marketing efforts with business objectives.
  • Manage and optimize PPC campaigns across Google and social media platforms such as Facebook, TikTok, Instagram, and LinkedIn, guiding the team in strategy development and execution.
  • Lead the production of engaging video content, oversee the creation of online courses and e-books, and manage the company's YouTube channel, providing direction and support to the marketing team.
  • Oversee the daily management of social media profiles, ensuring increased engagement, followers, and subscribers, while also monitoring and guiding team members in their activities.
  • Utilize Google Analytics and other data analysis tools to track campaign success and lead conversion rates, making data-driven decisions to enhance performance, and guiding the team in interpreting and acting on analytics insights.


Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of marketing experience, preferably in startups.
  • In-depth knowledge of real estate terminology and proven experience in marketing to real estate investors.
  • Demonstrated expertise in managing and mentoring marketing teams.
  • Proficiency in digital marketing strategies, including email, PPC, and social media advertising.
  • Exceptional communication and analytical skills.
  • Certifications in Google Ads or other relevant PPC platforms.
  • Proficiency in Adobe Creative Suite, Canva, and Learning Management Systems.
  • Exceptional creativity and problem-solving skills.
  • Strong organizational and project management skills, adept at overseeing multiple projects simultaneously and ensuring their successful execution.


Compensation and Benefits:

  • Competitive salary range of $80,000 to $90,000, commensurate with experience.
  • Comprehensive benefits package including health, dental, life, and disability insurance.
  • Paid time off, partial gym membership reimbursement, professional development opportunities, and potential for profit-sharing.
  • Flexible work arrangements to support work-life balance.


Core Values and Culture:

At Flat Fee Landlord, our culture is driven by the core values of Creativity, Urgency, and Trust (CUT). We thrive in a fast-paced, innovative environment where every team member is encouraged to think creatively and act decisively. Trust and reliability form the foundation of our interactions and decisions, making our workplace a collaborative and supportive space. We emphasize creativity and utilize innovative approaches to produce results, meaning we prioritize finding creative ways to generate leads without relying solely on ad spending. This role will primarily work from our office, fostering a dynamic and collaborative work environment.


Diversity Statement:

Flat Fee Landlord is committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences of all individuals, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or veteran status. We believe that diversity drives innovation and success, and we actively seek to create an environment where every team member feels valued, respected, and empowered. Join us in building a culture that celebrates diversity and promotes inclusion.


How to Apply:

Interested candidates are invited to apply by submitting a resume, portfolio, and cover letter outlining their specific qualifications and contributions to the success of Flat Fee Landlord. Applications should be directed to hr@flatfeelandlord.com.