Performance Marketing Specialist

7 days ago

Lithonia, United States Mud Pie Full time
Job DescriptionJob DescriptionThe Performance Marketing Specialist will support ecommerce initiatives for Mud Pie by improving search ranking and online conversions with dynamic copy for products across three divisions—Home, Kid’s and Women’s. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building. This person will closely collaborate with the Ecommerce, Marketing, Design and Sales teams to provide user-friendly informational content and consistency across departments in an effort to increase all product sales.

Essential Duties and Responsibilities:
  • Lead the strategic direction of the SEO function by creating a roadmap and innovation agenda
  • Analyze keywords to gain higher visibility on major search engines through content, internal and external links and site optimization.
  • Partner with Ecommerce team to align paid and organic strategies
  • Analyze campaign performance metrics, conduct A/B tests, and leverage data insights to optimize campaigns continuously, improving ROI and conversion rates
  • Lead Social Ad Management on platforms like Meta and TikTok
  • Experience with keyword research and the ability to present and execute campaign examples utilizing tools like SEMRush.
  • Monitor Google Analytics Property
  • Research and optimize product descriptions with popular and relevant keywords
  • Experience and knowledge with setting up and managing PPC (pay-per-click) ads
  • Plan, execute, and optimize digital campaigns across various channels, including but not limited to PPC, SEO, social media, affiliate marketing, email, and display advertising
  • Own SEM channel performance- research, forecast and plan, execute and analyze. Manage at the campaign and overall tactical level
  • Knowledge of keyword research and data mining tools
  • Act as an internal point person to various departments as needed for digital content and product copy
  • Implement brand voice and style standards across all content
  • Collaborate with other teams to optimize product listings on major marketplaces like Amazon and Wayfair
  • Experience with managing products feeds and data. (Feedonomics)
  • Experience with Affiliate Programs (Ascend/Pepperjam)
  • Write Amazon Descriptions
  • Own Amazon Ad Channel – budget, keyword research and reporting. 

Requirements:
  • 4+ years’ experience in performance marketing and/or digital marketing
  • Bachelor’s Degree in Communications, Marketing or IT (or related field)
  • Paid Ad Management experience required (4+ years)
  • Expert in Google G4
  • SEO and/or digital copyright experience required
  • Online marketplace familiarity and other ecommerce platform experience
  • Must have ability to work on multiple projects simultaneously and be able to effectively juggle diverse writing demands
  • Must have strong grammar and organizational skills and superb attention to detail
  • Must be able to clearly present ideas and writing to various teams and upper management

Powered by JazzHR

U1cPH8Uq7w

  • To-Go Specialist

    Found in: Lensa US P 2 C2 - 2 weeks ago

    Lithonia, United States Jackmont Hospitality Full time

    TGI FRIDAYS // Store 2473 2871 Stonecrest Circle Lithonia, GA 30038 Role Purpose To-Go Specialists ensure we deliver convenience without compromising quality or safety. Key Responsibilities & Accountabilities Taking orders over the phone as well as in person. Offer to-go order guest a to-go beverage if one has not been ordered. Preparing orders and...

  • To-Go Specialist

    2 weeks ago

    Lithonia, United States Jackmont Hospitality Full time

    Job DescriptionJob DescriptionTGI FRIDAYS // Store 24732871 Stonecrest CircleLithonia, GA 30038 Role PurposeTo-Go Specialists ensure we deliver convenience without compromising quality or safety.  Key Responsibilities & AccountabilitiesTaking orders over the phone as well as in person. Offer to-go order guest a to‑go beverage if one has not been...

  • Preschool Teachers

    2 weeks ago

    Lithonia, United States EXCELLENT MONTESSORI Full time

    Job DescriptionJob DescriptionSummaryWe are hiring lead for our Toddler classrooms (12 months-36 months) and in our Primary classrooms (3 years-5 years)Instruct preschool-aged children in activities designed to promote social, physical, and intellectual growth needed for primary school in a Montessori School. You are required to hold CDA or...

  • Bilingual Spanish Recruiter, Atlanta Area

    1 week ago

    Lithonia, United States Jobsource CH Alliance Full time

    Job Description Job Description We are seeking a Recruiter to join our team! You will perform activities in human resources from recruiting new hires to retaining existing hires. Responsibilities: Screen, recruit, and interview potential employees On-board and train new employees Implement company culture, values and policies Provide management with...

  • Sales Rep

    Found in: Talent US C2 - 2 weeks ago

    Lithonia, United States PepsiCo Full time

    Job Description to watch our Realistic Job Preview Video   Position fills-in as the primary store-level sales person to large accounts like supermarkets and is responsible for providing service to and growing business in assigned accounts. Position orders products to be delivered by another employee to the store. Generates sales by selling to and...

  • Bilingual Spanish Recruiter, Atlanta Area

    7 days ago

    Lithonia, United States Jobsource CH Alliance Full time

    Job DescriptionJob DescriptionWe are seeking a Recruiter to join our team! You will perform activities in human resources from recruiting new hires to retaining existing hires.Responsibilities:Screen, recruit, and interview potential employeesOn-board and train new employeesImplement company culture, values and policiesProvide management with requested...

  • Community Manager, Greens at Stonecreek

    Found in: Resume Library US A2 - 6 hours ago

    Lithonia, Georgia, United States Kettler Enterprises, Inc Full time

    Overview: KETTLER currently has an opening for a Community Manager at Greens at Stonecreek, an apartment community located in Lithonia, GA. If you have a good work ethic, a passion for helping people, and want an opportunity to learn and grow, KETTLER is the place for you!   The Community Manager, under the direction of the Regional Manager, is...