Director of Brand Creative

3 months ago

Boston, United States Life is Good Full time
Job DescriptionJob Description

Once in a career, you get a chance to make this kind of impact.

Your leadership will be the game-changer for optimists everywhere. Why? Because at Life is Good, the way we spread the POWER of optimism is through art. You’ll ensure our brand has a compelling, authentic vibe as it is expressed across multiple platforms and channels. You'll be instrumental in elevating our social mission, The Playmaker Project.

Using your considerable creative leadership skills, you'll contribute to strategy, creative exploration, and execution of all creative asset deliverables. You’ll set the creative direction for our brand and business, and generate the buzz for our internal team. You'll occasionally roll up your sleeves with the team and execute the plans.

You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar, and work process.

You review and provide input on every key asset and piece of content we consider.
You deliver outstanding creative expressions of the Life is Good brand that ignites emotional and impactful connections for our existing and future customers.

IMPORTANT DETAILS

  • This role is hybrid and you'll be working with our team in Boston on Wednesdays and Thursdays.
  • This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we’ll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey. You may want to read all the questions before beginning your answers. Some find it helpful to compose answers in another format and paste them into the application.
  • Our compensation strategy combines robust market data for companies our size and an innovative bonus program.
  • Everyone who applies will get a response from a human. We know that's not the norm and that's ok.

Read carefully and, if this sounds like you, please apply and include your portfolio.

YOUR OBJECTIVE

You drive the growth of the Life is Good business and community through effective Brand Creative output.

YOUR JOB: Essential Duties and Responsibilities

Be the outspoken champion of the brand’s look, feel, and voice across all channels

Document and update our design guidelines and ensure company adherence

Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing, Partnerships, Speaking, and PR

  • Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
  • Guide copywriters to deliver compelling, engaging copy that pairs well with design and aligns with our brand voice
  • Guide photographers to deliver both in-studio and lifestyle photography that portrays our brand in a compelling manner
  • Review all marketing creative work (design, photography, video, and copy) to ensure that brand identity is communicated consistently and effectively

Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels

  • Create and manage the work process of your team to ensure work gets done on time and on budget
  • Manage and prioritize requests for marketing assets from other departments

Requirements

YOUR EXPERIENCE AND QUALIFICATIONS

You have a record of managing, mentoring, and inspiring a creative team

You have talent and passion for generating inspiring creative every day

Your past roles were in fast-paced environments, and you love that kind of atmosphere

You can move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert them

You have a strong command of language and a critical eye for copy’s vital role in delivering great creative assets

You can apply current creative trends in experiential, digital, and direct marketing

You have earned a B.A./B.F.A. in Graphic Design, Art, Advertising, or another related field

You are adept at using Adobe Photoshop, Illustrator, and other Creative Studio applications

You have web design experience and an excellent understanding of the technical possibilities and limitations of web design

YOUR PERSONAL ATTRIBUTES
  • You believe in the Life is Good mission
  • You have a keen, well-respected creative eye and enjoy acting as an assertive brand advocate
  • You are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teams
  • You have been successful at cultivating highly collaborative internal and external relationships
  • You communicate clearly and succinctly
  • You maintain a steady and optimistic demeanor
YOU'LL KNOW YOU'RE SUCCESSFUL WHEN
  • You are the go-to resource for the look, feel, and voice of the brand
  • You are known for highly effective, collaborative relationships
  • You are considered a cultural leader for the creative team and Life is Good organization
  • We can show the connection between our creative brand expression and the positive results we achieve

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

  • Director of Brand Creative

    3 weeks ago

    Boston, United States Life is Good Full time

    Job DescriptionJob DescriptionOnce in a career, you get a chance to make this kind of impact.Your leadership will be the game-changer for optimists everywhere. Why? Because at Life is Good, the way we spread the POWER of optimism is through art. You’ll ensure our brand has a compelling, authentic vibe as it is expressed across multiple platforms and...

  • Head of Brand Creative Strategy

    9 hours ago

    Boston, Massachusetts, United States Life is Good Full time

    Position OverviewAs the Creative Brand Director at Life is Good, you will be instrumental in amplifying the essence of optimism through artistic expression. Your leadership will shape the brand's creative vision, ensuring a cohesive and genuine presence across diverse platforms while supporting our social initiative, The Playmaker Project.Your role will...

  • Head of Brand Creative Strategy

    9 hours ago

    Boston, Massachusetts, United States Life is Good Full time

    Position OverviewAs the Creative Brand Director at Life is Good, you will be instrumental in championing the essence of optimism through artistic expression. Your leadership will guide the creative vision of our brand, ensuring a cohesive and genuine representation across all channels. You will also be pivotal in advancing our social initiative, The...

  • Head of Brand Creative Strategy

    9 hours ago

    Boston, Massachusetts, United States Life is Good Full time

    Position OverviewAs the Creative Brand Director at Life is Good, you will be instrumental in championing the essence of optimism through innovative artistic expression. Your leadership will guide the creative vision of our brand, ensuring a cohesive and genuine representation across all channels. This role is pivotal in advancing our social mission, The...

  • Creative Director

    3 days ago

    Boston, United States Tbwa ChiatDay Inc Full time

    Creative Director – Acrisure Awareness and Growth Marketing Team Boston, MA (Hybrid- 3 days per week in office) Why Choose Acrisure Innovation? Acrisure Innovation is a fast-paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant...

  • Creative Director

    2 weeks ago

    Boston, Massachusetts, United States Acrisure Innovation Full time

    Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. At the core of our operating model is our...

  • Brand Designer

    1 month ago

    Boston, United States Creative Cove Inc. Full time

    Our SasS client is looking for a Brand Designer with 5+ years' experience for an immediate long term contract; looking for both B2B and B2C experience in portfolios projects will include working on sales presentations, marketing collateral, logos, websites, icons, animations, emails, and digital marketing campaigns. Responsibilities: Assist in defining...

  • Brand Designer

    1 month ago

    Boston, United States Creative Cove Inc. Full time

    Our SasS client is looking for a Brand Designer with 5+ years' experience for an immediate long term contract; looking for both B2B and B2C experience in portfolios projects will include working on sales presentations, marketing collateral, logos, websites, icons, animations, emails, and digital marketing campaigns. Responsibilities: Assist in defining...

  • Visual Brand Specialist

    13 hours ago

    Boston, Massachusetts, United States Creative Cove Inc. Full time

    Company Overview: Creative Cove Inc. is seeking a talented Brand Designer with over 5 years of experience to engage in a long-term contract. This role demands a portfolio that reflects both B2B and B2C expertise, with projects encompassing a variety of creative outputs.Key Responsibilities:Define and refine the designer's individual workflow and the...

  • Brand Designer

    1 month ago

    Boston, United States Creative Cove Inc. Full time

    Our Boston based marketing technology company is looking for a hands on Brand Designer with 7+ years' experience to join the marketing and creative team; previous ecommerce or SaaS industry experience required for this role.Day in the life:Create designs for emails, presentations, marketing collateral, animations, social media, banners, websites, and...

  • Visual Brand Specialist

    16 hours ago

    Boston, Massachusetts, United States Creative Cove Inc. Full time

    Company Overview: Creative Cove Inc. is seeking a talented Brand Designer with over 5 years of experience to contribute to our dynamic team. This role is pivotal in shaping the visual identity of our clients across various platforms.Role Summary: The ideal candidate will possess a robust portfolio demonstrating expertise in both B2B and B2C projects....

  • Senior Director Brand Communication

    2 weeks ago

    Boston, United States Boys & Girls Clubs of Boston Full time

    Job Category: Marketing, Communications, Events Requisition Number: SENIO001326 Apply now Posted: August 19, 2024 Full-Time Locations Showing 1 location Boston, MA 02110, USA Description Summary of Position: Boys & Girls Clubs of Boston (BGCB) is seeking a visionary communicator to be the voice of BGCB, capturing the urgency and passion behind its mission....

  • Senior Director Brand Communication

    7 days ago

    Boston, United States Boys & Girls Clubs of Boston Full time

    Job Category: Marketing, Communications, Events Requisition Number: SENIO001326 Apply now Posted: August 19, 2024 Full-Time Locations Showing 1 location Boston, MA 02110, USA Description Summary of Position: Boys & Girls Clubs of Boston (BGCB) is seeking a visionary communicator to be the voice of BGCB, capturing the urgency and passion behind its mission....

  • Associate Creative Director, Art

    2 months ago

    Boston, Massachusetts, United States MullenLowe Group Full time

    We are champions of positive dissatisfaction.Dissatisfied with the way it's always been,with handcuffs and limits and rules,with insights that aren't insightful,and with creative that doesn't make you feel.We believe dissatisfaction is the mother of reinvention.That's why our mascot is the octopus.It's the only organism on the planet that routinely edits its...

  • Creative Project Manager

    1 month ago

    Boston, United States Creative Cove Inc. Full time

    Our retail client is looking for a Creative Project Manager with 3+ years' experience to jump in immediately to support project work for new branding going live in October. Experience with Trello required for this role. Ideally looking for industry experience in retail, home furnishings or fashion.Responsibilities:Manage Timeline and communication to all...

  • Creative Project Manager

    4 weeks ago

    Boston, United States Creative Cove Inc. Full time

    Our retail client is looking for a Creative Project Manager with 3+ years' experience to jump in immediately to support project work for new branding going live in October. Experience with Trello required for this role. Ideally looking for industry experience in retail, home furnishings or fashion.Responsibilities:Manage Timeline and communication to all...

  • Creative Project Manager

    4 weeks ago

    Boston, United States Creative Cove Inc. Full time

    Our retail client is looking for a Creative Project Manager with 3+ years' experience to jump in immediately to support project work for new branding going live in October. Experience with Trello required for this role. Ideally looking for industry experience in retail, home furnishings or fashion.Responsibilities:Manage Timeline and communication to all...

  • Head of Brand Marketing

    10 hours ago

    Boston, Massachusetts, United States Arcaea Full time

    Director, Brand Marketing at ArcaeaArcaea is a pioneering beauty enterprise that prioritizes biological innovation in crafting unique ingredients, products, and narratives. We are seeking a seasoned Director of Brand Marketing to spearhead the creation of marketing initiatives that enhance brand visibility and connect with consumers on a deeper level.Key...

  • Creative Copywriting Internship

    5 days ago

    Boston, Massachusetts, United States Connelly Partners Full time

    Position OverviewSalary: $15.00/hourInternship Type: CopywritingTime Commitment: 20-32 hours/weekAbout Connelly Partners:At Connelly Partners, we specialize in crafting engaging content that resonates with audiences. Our focus is on producing authentic and relevant material that captures attention without resorting to traditional advertising methods.We pride...

  • Head of Brand Marketing

    17 hours ago

    Boston, Massachusetts, United States Arcaea Full time

    Director, Brand Marketing at ArcaeaArcaea is a pioneering beauty organization focused on biology-driven innovations, crafting unique ingredients, products, and narratives inspired by the natural world. We are seeking a seasoned Director of Brand Marketing to spearhead the creation of marketing initiatives that enhance brand visibility and connect with...