Email Marketing Manager- Consumer

3 weeks ago

Salt Lake City, United States Beauty Industry Group Full time
Job DescriptionJob DescriptionDescription:

As the Email/SMS Marketing Manager, your role centers on refining our email and SMS marketing strategies by deeply understanding the customer journey. You'll lead in interpreting user data to enhance our communication channels for multiple BIG D2C brands. This involves crafting targeted messages, identifying opportunities for improvement, and implementing strategies to optimize campaign performance. Your focus will be on leveraging insights to create engaging experiences that resonate with our audience throughout their journey with our brands, ultimately driving growth and sales.


Reporting to the Senior Retention Marketing Manager, you'll receive guidance and support to develop your skills and expertise further. Collaboration with cross-functional teams will be key as you work together to propel the BIG brands forward. If you're passionate about shaping customer experiences and thrive in a dynamic, collaborative environment, this role offers an exciting opportunity for growth.


What You'll Do

We're seeking a customer-centric Email/SMS Marketing Manager who embodies BIG's core values: initiative, people-first approach, continuous improvement, and positive problem-solving. You excel in understanding and mapping out the customer journey, using this insight to craft compelling messages and experiences. Curious by nature, you enjoy exploring new ideas and approaches to enhance our marketing efforts. You're adept at collaborating with others to drive results and are comfortable working in a remote environment. If you're enthusiastic about creating impactful marketing strategies and enjoy working with a supportive team, we'd love to hear from you

  • Develop a holistic omni-channel contact strategy that optimizes the path to purchase journey and deepens relationships with customers, both new and existing.
  • Plan and implement multi-channel (email & SMS) nurture campaigns that engage and drive customers down each stage of the funnel.
  • Innovate and implement strategies to discover and develop new target segments for email marketing initiatives, utilizing data analytics and market research to enhance audience targeting and campaign effectiveness.
  • Continuously iterate and test new lead capture campaigns and landing page concepts.
  • Methodically test and identify best performing content, timing, messages, etc. for each audience and lead segment.
  • Optimize targeting across channels to drive qualified purchasers with high LTV.
  • Maintain KPI dashboards showing full funnel impact (# leads in each stage, lead capture rate, marketing qualified leads, sales qualified leads, conversion rates between each step of the funnel, etc.).
  • Maintain and create operational performance reports by funnel stage and conversion touch points across website/landing page visits, email open/clicks, calls/chats, store visits, etc.
  • Collaborate with other channels, particularly paid media and organic social, on integrated.
  • Marketing plans and campaigns to drive growth and increase sales
Requirements:


  • 4+ years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs.
  • 4+ years of experience in marketing across email, social, notifications and other digital avenues, preferably in DTC or lead gen.
  • Experience in effectively managing and strategizing for multiple brands concurrently.
  • Proficiency with Klaviyo Email & SMS, Shopify and Google Analytics platforms required.
  • Expertise in all aspects of email and SMS marketing including design, creative best practices, list management, deliverability, etc.
  • Analytical mindset with a focus on data-driven decision-making and continuous optimization.
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
  • Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Must have thorough familiarity with current Email/SMS best practices and platform-specific legal obligations.
  • Experience in building programs from the bottom up quickly and with little previous framework.
  • Basic knowledge of HTML.
  • Comfortable working in a fast-paced environment and pivoting quickly when needed.
  • An optimistic problem solver and a drive to “Get things done”
  • Preferred location for candidates to be in the CST or EST timezones

Benefits and Perks

  • Competitive Salary
  • This role is eligible for an annual bonus of 5%
  • 401(k) with company match - $ for $ up to 4% - immediately vested
  • Vacation/Holiday Leave
  • Great Medical/Dental/Vision Insurance
  • Life and AD&D Insurance
  • Access to hundreds of discounted beauty/hair products
  • Opportunities for growth and advancement

A Part of the BIG Picture


Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, Australia, Germany, Canada, and the UK.


Candidate Support

If you are contacted for an interview and require accommodation during the interviewing process, please reach out to the People & Culture team regarding support.

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