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Salesforce Marketing Cloud Specialist

3 months ago

Charlotte, United States TekWissen LLC Full time
Job DescriptionJob DescriptionOverview: TekWissen Group is a workforce management provider throughout the USA and many other countries in the world.. Title: Salesforce Marketing Cloud Specialist Work Location: Charlotte NC Job Type: Full-time/Contract Experience Level: Mid-Senior Level Work Type: Onsite Duration: 12 Months Job Description:
  • We are looking for a highly skilled Salesforce Marketing Cloud Specialist with demonstrated exposure to insurance / Banking domains. This role requires a deep understanding of marketing automation, data management, and customer journey mapping to drive effective and personalized marketing strategies.
Key Responsibilities:
  • Design, build, and execute marketing campaigns using Salesforce Marketing Cloud, including email, SMS, social media, and push notifications.
  • Develop and manage customer journeys using Journey Builder, ensuring a seamless and personalized customer experience.
  • Maintain and optimize the Marketing Cloud data architecture, including data extensions, segmentation, and data models.
  • Ensure data accuracy and hygiene through regular audits and updates.
  • Implement and manage marketing automation workflows using Automation Studio, Journey Builder, and other Salesforce tools.
  • Develop triggered and automated campaigns that align with business goals and customer behaviors.
  • Track and analyze campaign performance using Salesforce Marketing Cloud's reporting tools and dashboards.
  • Provide actionable insights and recommendations to optimize campaign performance and ROI.
  • Integrate Salesforce Marketing Cloud with other Salesforce products (e.g., Sales Cloud, Service Cloud) and third-party platforms.
  • Collaborate with cross-functional teams including Sales, IT, and Creative to ensure alignment on marketing strategies and goals.
  • Troubleshoot and resolve any issues related to the platform's performance or functionality.
Required Qualifications: Education:
  • Bachelor's degree in marketing, Information Technology, or related field.
Experience:
  • 3-5+ years of experience working with Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
Skills:
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Knowledge of best practices in email marketing, automation, and data privacy.
TekWissen Group is an equal opportunity employer supporting workforce