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Marketing Coordinator

2 months ago

Saint Paul, United States New Energy Equity Full time
Job DescriptionJob DescriptionSalary:

In this role at New Energy Equity, the Marketing Coordinator designs and implements marketing campaigns across various platforms, including email and direct mail. This position will manage marketing CRM, monitor and analyze campaign data to provide insights for improvement, oversee relationships with external vendors to ensure things run smoothly, and seek ways to enhance campaign effectiveness.


Job Duties include the following:

• Assists the Director of Marketing with developing and executing strategic marketing campaigns across multiple channels including email and direct mail.
• Track campaign performance, analyze data and metrics and provide actionable insights and recommendations for campaign optimization.
• Manage relationships with external vendors and partners to ensure timely and effective campaign execution.
• Identify opportunities for campaign improvements and implement strategic adjustments that positively impact results.
• Develop and execute customer relationship management campaigns across multiple channels.
• Collaborate with cross-functional teams to manage and optimize CRM (Salesforce) processes and improve customer data analysis.
• Assist with content generation, writing compelling and persuasive copy for mailers, blog posts, case studies, and more.
• Other marketing-related duties may be assigned.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.


Required Experience:
• Strong experience with marketing campaign execution across a variety of different platforms, channels, and audiences.

•Track record of successfully executing marketing campaigns.

• Strong written and verbal communication, attention to detail, organization, and time management skills.

• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• High level of proficiency with Salesforce Marketing Cloud, Pardot, HubSpot, and/or other Marketing automation platforms.
• High level of proficiency with Salesforce or a similar CRM platform.
• High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms).
• Strong understanding of marketing principles, campaign development and digital marketing channels.
• Strong analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.


Thoughts:
• Campaign manager with some CRM management involved.
• Focus on execution, efficiency, quality, while searching for process improvement opportunities.
• Understanding of how to interpret data, provide insights and present them to the team


ABOUT US:
At New Energy Equity, a proud subsidiary of ALLETE, we’re leading the charge in transforming the energy landscape with innovative solar solutions . As a top player in the renewable energy sector, we’ve successfully developed over 600MW of solar projects and closed more than $1.2 billion in clean energy investments . Our projects deliver sustainable electricity to a wide range of clients, including commercial, industrial, municipal, and utility customers . But there’s more to us than just impressive numbers. We pride ourselves on a dynamic and engaging work environment where teamwork, continuous learning, and environmental stewardship are at the core of what we do . Our inclusive and collaborative culture encourages creativity and innovation, making our office a place where every idea is valued, and growth is a priority . At New Energy Equity, you’ll join a passionate team that not only drives the clean energy future but also enjoys celebrating our successes together . With over 250 projects across the U.S. , our supportive atmosphere ensures a balanced work-life dynamic ⚖️ and a fun, fulfilling career path . Join us and be part of a forward-thinking company where your contributions are celebrated, and your professional development is supported as we work towards a brighter, sustainable future .