Marketing Graphic Designer

2 weeks ago

Buffalo, United States Great Lakes Integrated Network, Inc. Full time
Job DescriptionJob Description

The ideal Marketing Graphic Designer will support the marketing needs of internal departments, focusing on creative content development, layout, design, and copywriting. Responsibilities include layout and updates to GLIN IPA’s marketing materials such as presentations, brochures, emails, infographics, corporate templates, and the corporate website. Additionally, this role will involve writing copy for various channels including service line literature, email campaigns, social media, the GLIN IPA website, advertisements, podcasts/blogs, videos, and other materials as assigned.

The Marketing Graphic Designer candidate will establish the conceptual and stylistic direction. The goal is to produce high-end, quality graphic and digital solutions for GLIN IPA and its providers, patients, and corporate audience.

In addition to being an excellent designer, communicator, and writer, the Marketing Graphic Designer must have exceptional multitasking and organizational abilities.

Duties and Responsibilities (including but not limited to):

  • Develop engaging content for diverse marketing materials including presentations, brochures, flyers, emails, infographics, corporate templates, and the corporate website, using high-end software applications and proficient in their application.
  • Contribute to projects involving video editing, animations, and interactive content. Post multimedia regularly on the website, social media, and Vimeo.
  • Design and develop graphics for internal and external email communications. Create graphic and digital designs for review for suitable information, artwork, photography, spelling, grammar, etc.
  • Take responsibility for the conceptual and stylistic direction of all GLIN IPA printed and digital collateral work.
  • Experience with design/layout of content for a variety of media, including web, collateral, online/digital media
  • Designs and formats signage, fillable forms, documents, and booklets as requested by individual departments for sharing with practices, providers, and staff and informational materials for providers, such as welcome letters and booklets
  • Ensure all design and copy work aligns with our brand identity and effectively communicates our message to our target audience.
  • Draft, design, and distribute monthly newsletters for assigned audiences and write articles for Constant Contact to notify the network and staff of news, updates, changes, etc.
  • Maintain website, draft/design/post new content, and oversee day-to-day social media including strategy and posting schedule.
  • Perform any other duties as assigned by manager and leadership

Qualifications:

  • Bachelor of Arts or Bachelor in Fine Arts in Graphic Design, Marketing, or similar required
  • Three (3) years of experience in professional graphic design demonstrated with a portfolio is required. Experience in healthcare is preferred.
  • Excellent writing, communication, and editing skills
  • Graphic layout skills and knowledge relative to web, printed material and presentations
  • Responsibility to complete projects by a pre-determined deadline
  • Ability to work well with others and independently
  • Ability to multitask and adhere to tight deadlines
  • Coordinate with outside vendors for corporate collateral and promotional materials
  • Maintain working knowledge of current design trends, helping to keep GLIN IPA brand forward-thinking
  • Previous experience with Adobe Creative Cloud (Adobe InDesign, Illustrator, and Photoshop), PowerPoint, and Excel.
  • Familiarity with Hootsuite
  • Knowledge with Podcasts and Blogs

*This is a hybrid-remote position and candidates must reside in WNY to be considered.

We offer an outstanding benefits package including health, dental, 401K, vacation, and PTO, as well as a great working environment

Pay range: $25.00 to $28.00.

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within job’s compensation range, and will be determined by considering factors including, but not limited to market data, education, experience, qualifications, and expertise of the individual and internal equity considerations


Equal Employment

Our culture encourages individual development, embraces an inclusive environment, rewards innovative excellence, and leads New York in provider and patient satisfaction. Great Lakes Integrated Network (GLIN) values diversity, inclusion, and equity as matters of fairness and effectiveness. We are committed to hiring and retaining a staff that reflects the diversity of the communities we serve, fostering an inclusive working environment where staff of all backgrounds feel welcomed and engaged.

Great Lakes Integrated Network is an Equal Opportunity Employer

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