Program Director
4 weeks ago
Job Summary:
The Program Director oversees a team of multi-skilled Project Managers to ensure the highest-quality client experience and results by monitoring all project processes and operations for time and resource efficiencies, cost management and process improvement opportunities. This role provides senior-level guidance during the creation of program/campaign scoping, timelines and budgets, and manages overarching, consolidated program budgets and work-back schedules throughout the life of a clients program/campaign. The Program Director acts as the senior agency advocate on accounts, ensuring that all client engagements are facilitated successfully, on-time, on-quality and on-budget.
Additionally, the Program Director partners with Business Development and Account leads on new business proposals and RFPs, with primary responsibility for developing scope estimates and timelines, and managing the development of any spec work as part of the new business response.
Additional responsibilities of the Program Director include the direct management of the Project Management team, managing employee growth opportunities, managing group/individual utilization(s) and realization(s), and executing annual compensation reviews and performance appraisals.
Responsibilities
- Leads PM team in quarterly and annual campaign/project planning for Ideabars largest internal and external clients
- Manages RFP/opportunity response workflow + budget (including spec work)
- Ensures alignment between estimates and SOW detail in all client proposals
- Ensures all client architecture structures and campaign architecture structures meet Financial, Account + Project Management needs
- Manages consolidated AOR/program/campaign timelines
- Ensures successful Marketing Plan and initial program/campaign execution
- Oversees that all client engagements are on-quality (tactical), on-time and on-budget
- Oversees the consistent successful facilitation of client engagements
- Manages PO approvals above specified dollar amount
- Maintains + monitors overarching client budgets and schedules monthly
- Owns client-facing agency advocate communication
- Ensures adherence to pertinent client contract requirements
- Maintains deep understanding of agency AOR workflow
- Reviews populated pricing template for existing priority clients
- Manages assigned Project Managers
- Manages individual and department utilization(s) and realization(s) of assigned PM team members
- Helps to recruit, hire and develop staff and support ongoing departmental training initiatives and resources.
- Core admin and trainer for agency project management system
- Establishes and enforces streamlined workflows of agency project-related processes
- Identifies best practices and develops new systems/processes/tools for complex integrated client projects.
- Establishes agency capacity plans for use against ongoing assessments of agency staffing needs in relation to client work in progress
- Oversees coordination of project quality assurance reviews to ensure highest quality deliverables
- Maintains professional internal and external relationships that meet company core values
- Other duties, as assigned
Highest Level Tasks
New Business Development
- Scopes and estimates RFP/opportunity budget
- Develops RFP/opportunity timeline
- Participates in RFP/opportunity working session
- Reviews creative brief deliverables and populates timeline + budget (for RFP/opportunity spec work)
- Participates in creative briefing, communicating timeline + budget
AOR Response
- Finalizes initial AOR SOW timelines + estimates
- Reviews staffing plan for AOR clients
Non-AOR Response
- Identifies executive/principal investments and notifies Account Director
- Reviews and approves program/campaign/project timelines for SOWs
Client Intake
- Calculates program/campaign/project margin and notifies Account Director
- With Account Director, leads internal client download meeting with integrated team
Discovery/Strategy/Planning
- Reviews and approves initial AOR/program/campaign architecture within approved technology
- Reviews and approves initial AOR/program/campaign estimates
- Participates in internal planning kickoff meeting
- Participates in Discovery Workshop(s) with client, as applicable
- Reviews and approves high-level Marketing Planning budget breakdown
- Reviews and approves revised budget breakdown + reallocations
- Reviews and approves fast track SOW estimates + timelines for priority clients
- Reviews and approves high-level budget revisions per client feedback
Program Execution
- Finalizes program/campaign SOW estimates + timelines
- Reviews and approves campaign estimates in approved technology
- Approves PM-specific areas of program/campaign creative brief(s)
- Reviews and approves ongoing budget reallocation recommendations
- Approves all change orders above specified dollar amount
Program Administration
- Participates in billing/revenue recognition meetings, as necessary
- Reviews suggested labor write off amounts and reasons
- Reviews suggested expense write off amounts and reasons
- Reviews monthly and quarterly write off reporting for clients
- Reviews their client profitability reporting and makes recommendations for improvement
- Participates in client account review for their clients
Admin
- Participates in Account Mapping sessions
- Performs 1:1s with direct reports
- Leads performance appraisal process for direct reports
- Reviews and participates in performance appraisal process for assigned PM team members
- Reviews estimating discrepancies and implements estimating improvements for their client group
- Finalizes project templates in approved technology
- Participates in weekly agency production meetings for assigned clients
- Completes timesheet daily
- Approves assigned Project Management team members' timesheets
Qualifications
- 10+ years of Project Management experience
- Bachelors degree or equivalent experience
- Marketing agency experience
- Skilled in developing program/campaign work breakdown structures, creating timelines and driving successful execution of programs/campaigns, on-quality, on-budget and on-schedule
- Skilled in collaborating with team members to create program/campaign estimates aligned with proposed scopes of work
- Skilled in program/campaign and project financial management and analysis
- Skilled in successfully managing programs/campaigns with multiple complex projects, components and deliverables
- Experience managing RFP/pitch process
- Experience managing and successfully developing direct reports
Experience with Agency Project Management systems. Workamajig and/or Workfront is preferred.
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