Director/Sr. Director of Marketing

1 month ago

Westwood, United States RaySecur Full time
Job DescriptionJob Description

Director/Sr. Director of Marketing

Westwood, MA, United States, Hybrid

Company Description

RaySecur is revolutionizing security imaging with the world’s first desktop scanners capable of seeing inside objects, providing x-ray-like imaging without any harmful x-rays, in real-time and 3D. Backed by cutting-edge AI software and 24/7 expert support, our systems are used by some of the largest Fortune 500 companies, departments of corrections, and governments to detect contraband and security threats to keep people safe.
 

Job Description

RaySecur is currently seeking a Director/Sr. Director of Marketing to join our growing team. Reporting directly to the CEO/CRO, you will be critical to our lead acquisition strategy and building brand awareness. Ideally you will leverage digital marketing expertise to support a holistic campaign approach – including trade show support and content creation. The ideal candidate possesses the right blend of grit, skill, and a passion for learning and testing new things. 

Who We Are

We are a fast-paced, rapidly growing, and dynamic early-stage technology company with an all-star customer base, dedicated to making the world a safer place. With a stellar leadership team and a high level of investment in our mission, we constantly challenge the status quo and eagerly tackle every new challenge. We think strategically but aren’t afraid to roll up our sleeves and get the job done, regardless of its size. Our team is dedicated and focused, yet we always make time to play and celebrate our successes together.

Who You Are

You are an achiever and self-starter with a track record of consistently exceeding expectations.  You are not looking for a job; you want to make an impact. You thrive in a fast-paced environment with few constraints. You are a great listener, are results-driven and able to quickly define a strategy, execute, and course correct when needed. You know how to be a positive voice on a team and understand that a team wins and loses together. 

Responsibilities

  • Own the Marketing Roadmap:
    • Own and drive the roadmap of marketing campaigns and activities to drive qualified leads and company revenue targets.
    • Appropriately resource each marketing campaign and allocate budget to best achieve company revenue targets.
  • Campaign Execution:
    • Own and drive execution of the event calendar, including industry tradeshows, virtual events and speaking opportunities. 
    • Collaborate with sales on nurture and re-engagement campaigns. 
    • Work with external resource to optimize and scale performance marketing campaigns on Google and LinkedIn to drive qualified leads
    • Analyze campaign performance 
  • Content Development:
    • Own and expand the content calendar to reflect the topics that are most important to our prospects and that most effectively showcase our products and capabilities.
    • Collaborate with consultants and internal subject matter experts in development of content to generate highly qualified leads. 
    • Test different content topics and formats to understand what performs best for specific audiences.
    • Analyze content performance to optimize topic selection and content format as the content marketing program evolves.
  • Campaign Results:
    • Define reports to illustrate campaign performance and ROI.
    • Implement best-practice approaches to improve inbound engagement, funnel velocity and conversion rate. 

Required Qualifications

  • 7+ years of B2B marketing experience, preferably in a high growth tech or start-up company environment.
  • Proven track record of successfully developing and managing multi-faceted demand-generation strategies.
  • Highly proficiency in using marketing automation platforms (Hubspot preferred)
  • Strong knowledge of Go to Market strategies.
  • Strong analytical skills, including SEO and social engagement.
  • Excellent communication, writing, and interpersonal skills.
  • Strong attention to detail.
  • Experience working in a fast-paced emerging growth environment a plus.

AN EQUAL OPPORTUNITY/DRUG-FREE EMPLOYER

We are an equal opportunity employer and do not discriminate against any applicant because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or any other class protected by federal, state or local law.


 

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