Designer, Consumer Brands
2 months ago
Reporting to the Creative Director, Consumer Brands, the Digital Designer will be specializing in hair extensions, and will be responsible for creating visually stunning and engaging digital assets across various platforms. From social media graphics, email design to website banners and video. Your designs will play a crucial role in enhancing our brand image and driving customer engagement. You will work closely with the marketing team to develop creative concepts that align with our brand’s identity and resonate with our target audience.
Our ideal team member is an exceptional designer with a good taste level and can think multidisciplinary across campaigns including design, art direction, copy, ecommerce, and video. We see the Digital Designer as a fellow ambassador and can provide governance of the portfolio, in voice, tone, look & feel of everything that is visually representing the brand(s).
We are looking to hire someone in the PST or MST time zones.
Responsibilities & Duties
- Design compelling digital assets including social media graphics, website banners, email templates, digital advertisements and video content.
- Collaborate with the marketing team to develop creative concepts and campaigns that promote our hair extension products.
- Maintain brand consistency across all digital channels, ensuring designs adhere to brand guidelines and aesthetic standards.
- Stay up-to-date with industry trends and best practices in digital design, incorporating innovative techniques to enhance visual storytelling.
- Conduct market research and competitor analysis to identify opportunities for differentiation and innovation in digital design.
- Manage multiple projects simultaneously, meeting deadlines and delivering high-quality designs under tight timelines.
- Work closely with cross-functional teams including marketing, e-commerce, and product development to execute integrated marketing campaigns.
- Work with the Creative Director on the development of the brand books, photoshoots and elevate the brands visually and verbally.
- Bachelor's degree in Graphic Design, Digital Design, or a related field with minimum 2-3 years of experience.
- Proven experience as a digital designer, preferably within the beauty or fashion industry.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Strong portfolio showcasing digital design expertise, with a focus on branding, typography, and visual storytelling.
- Excellent communication skills with the ability to articulate creative concepts and collaborate effectively with cross-functional teams.
- Detail-oriented with a keen eye for aesthetics and design trends.
- Ability to thrive in a fast-paced environment and adapt to evolving business needs.
- Passion for beauty and fashion with a basic understanding of hair extensions or within the beauty industry and related products.
About
Beauty Industry Group (BIG) is a global market leader in human hair extensions and a leader in innovation and best-in-class sourcing and ethical standards. We champion self-expression and stand at the forefront of the industry with innovative hair solutions designed to enhance beauty, ignite creativity, and foster confidence. We empower both our stylists and consumers by offering a wide range of professional-grade products, ensuring that each individual experiences a profound sense of empowerment, whether at a salon or in the comfort of their home. For us, this transcends mere cosmetic enhancements; it's a commitment to embracing a unique and unapologetic expression of self that not only captivates but also inspires.
Benefits
- This role is eligible for a 5% annual bonus
- 401(k) with company match - $ for $ up to 4%.
- Vacation/Holiday Leave.
- Medical/Dental/Vision.
- Life and AD&D Insurance.
- Access to hundreds of discounted beauty products.
- Opportunities for growth and advancement.
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