Marketing Campaign Manager

2 weeks ago

Princeton, United States Lingraphica Full time
Job DescriptionJob DescriptionCompany Description

Lingraphica is a mission-driven organization who provides speech-generating devices to help improve communication, speech, and quality of life for people with communication challenges.  We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

Job Description

Purpose: The Marketing Campaign Manager is responsible for planning and implementing comprehensive digital marketing campaigns that promote Lingraphica’s products, services, and brand identity. In this highly collaborative role, they will lead the planning, execution, and analysis of marketing campaigns across various channels, including digital, email, social media, and traditional media, with the goal of reaching our target audiences, engaging potential customers, and driving leads. This person will work closely with the Sr. Manager of Digital Marketing and managers of the other marketing teams to ensure campaigns are aligned with business goals, content complete, and executed on time. 

Essential Duties & Responsibilities: 

  • Works closely with Sr. Manager, Digital Marketing to plan, strategize, and oversee the implementation of marketing campaigns 
  • Assigns tasks to marketing and content teams 
  • Ensures campaigns follow brand guidelines and deliverables meet standards 
  • Manages project management tool (Trello) to ensure stakeholders are informed and meet deadlines 
  • Facilitates regular campaign coordination meetings with Marketing managers 
  • Creates, manages, and executes email campaigns within CRM (HubSpot) 
  • Monitors and assesses campaigns 
  • Ensures assets for email and social media campaigns are available 
  • Ensures assets for print and digital ads for trade publications are available 
  • Help create and launch paid ads on various ad platforms 
  • Monitors and analyzes key performance indicators (KPIs) to offer suggestions for improvement  
  • May be required to perform other duties as assigned 
Qualifications

Education & Experience 

  • Bachelor’s Degree or equivalent experience in related marketing jobs 
  • 5-7 years of experience developing successful marketing campaigns 

Knowledge, Skills & Abilities 

  • Strong interpersonal skills and demonstrated proactive communication with colleagues and managers  
  • Ability to work independently with little or no daily supervision  
  • Ability to manage and work on multiple campaigns with different objectives simultaneously  
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary  
  • Proficiency in HubSpot (preferred) 
  • Proficiency in Microsoft applications including SharePoint, OneDrive, Word, Excel, and Outlook 
  • Knowledge of Trello or similar project/campaign management platforms  
  • Thorough knowledge of web analytics and Google AdWords (preferred) 


Additional Information

Travel Requirements

Travel to Princeton, NJ office and other domestic locations for team meetings, strategy sessions, and trade conferences may be required approximately 2-3 times per year.  

Work Environment & Physical Demands

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access. Must be able to operate a computer with or without reasonable accommodation.  

Accommodations

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or ability abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

To learn more about Lingraphica, visit: www.lingraphica.com

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.

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