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Director of Marketing

4 months ago

Saint Louis, United States Amitech Solutions Full time
Job DescriptionJob Description

Director of Marketing (U.S. Remote)

At Amitech Solutions, our mission is to improve the lives of people giving and receiving healthcare. Our healthcare experts use automation and AI to solve today's pressing healthcare problems: soaring expenses and labor shortages. We eliminate and streamline tedious, manual work, enabling the healthcare workforce to focus on what they do best—providing better care and experience for their members and patients. We offer a stimulating, dynamic, and culturally rich work environment, with great opportunities to make an immediate impact and get both heavy depth and breadth of experience. This role is remote and requires occasional travel to our headquarters in St. Louis, MO or to other locations in the United States. You must reside in the U.S. to apply for this position.

As the Director of Marketing, you will report directly to our COO and will play a pivotal role in the growth of the organization. You will be responsible for defining and executing our marketing strategy and tactics to generate demand and pipeline to fuel our growth. This will include go to market (GTM), competitive analysis, branding, positioning, creative content, events, thought leadership, marketing communications, and sales enablement.

This role might be for you if one or more of these profiles describes you:

  • You are a Trailblazer: Do you thrive in a fast-paced environment, juggling multiple projects and priorities? Do you excel at engaging with people with enthusiasm and confidence? Are you passionately focused on growth and success? Are you a strategic, driven difference-maker?
  • You are an Enterpriser: Are you an assertive self-starter and a calculated risk-taker? Do you enjoy coming up with innovative ideas and out-of-the-box solutions? Are you venturesome, courageous, and goal-oriented? Do you approach challenges with confidence and decisions with conviction?

Your Performance Objectives – What You Will Accomplish:

During your first month, you will immerse yourself in Amitech's marketing strategy and sales efforts, research and learn about our positioning vis-à-vis competitors, and look for opportunities to redevelop and refine our marketing strategy. Key areas of focus:

  • Talk with key internal stakeholders and external contributors to understand the current state of marketing strategy and current key initiatives
  • Research and analyze our positioning, competition, differentiation, target market(s)/subsets within healthcare, and key offerings
  • Review and execute Amitech and partner marketing campaigns and demand generation activities to build top-of-funnel activity, manage a pipeline of ideal customer profile (ICP) prospects from prospecting activities, and communicate marketing qualified leads (MQLs) to the sales team
  • Oversee partner marketing relationships, developing and measuring partner campaigns, and exploring pilot programs with partners
  • Manage a high-performing marketing team that includes employees, freelancers, and agency partners

After the first month, you will develop and refine our market strategy including go-to-market with key offerings, speaking engagements and events strategy, and content strategy with the reference point of establishing a lead generation engine. Key areas of focus:

  • Create a high-quality content engine that produces new services offerings and/or use cases to drive lead generation through campaigns and sales enablement
  • Review and refine the event calendar and speaking engagement opportunities, including joint customer stories with customers and partners, company and customer win announcements
  • Establish and track marketing budget and spend by initiative, drive engagement, and report on return on investment (ROI)
  • Create deep and rich content (e.g., web content, case studies, white papers, eBooks, blogs, sales pitch decks, demos, use cases, etc.), including updating any outdated content
  • Collaborate closely with cross-functional teams, including sales, data analytics and automation practices, customer success to align marketing strategies with overall business objectives
  • Manage social media strategy to promote digital and in-person events, sponsorships, webinars, thought leadership, and marketing/sales assets and proactively managing Facebook, LinkedIn, Twitter, and other digital channels for regular client and employee engagement
  • Communicate key marketing metrics with senior leaders on a weekly basis, including brand engagement, inbound and outbound marketing qualified lead (MQL) growth, marketing attributable pipeline by initiative
  • Support technical and healthcare specific partnerships with coordinated marketing efforts and campaigns

After three months, you will review the marketing strategy and tactics through the first 90 days and make recommendations for changes/adjustments. Key areas of focus:

  • Establish an external feedback loop with customers around Amitech's positioning and offering
  • Continue researching competition and addressable market/submarkets within healthcare for repeatable solutions
  • Continue to improve and optimize our marketing campaigns and tactics to drive increased customer acquisition, retention, and revenue
  • Iterate on our leading and lagging indicator reporting system to track and report on the effectiveness of our brand awareness, content, marketing campaigns, website, SEO, inbound marketing, social media, events, and other lead generation activities
  • Review marketing budget, spend, and ROI for the purposes of optimizing future spend and budget on what is working best

Competencies – What We Are Looking For:

Strategic Marketing Experience: You are a seasoned marketing professional with vast experience in developing and measuring effective customer acquisition, expansion, and retention campaigns. You are proficient in conducting market research and competitive analysis to assess and refine product and service placement, target market(s), and unique value proposition (UVP) strategies. You have extensive knowledge of digital marketing channels, including social media, pay-per-click (PPC), email, company website, and search engine optimization (SEO). You are experienced in using campaign automation, content management, and CRM tools (Salesforce).

Communication Skills: You possess excellent oral and written communication skills and are an expert in creating high-quality, relevant, and impactful content that aligns with business objectives and drives lead generation. You are a collaborative communicator with a proven ability to work effectively with small, cross-functional, and diverse teams. You have executive presentation skills and are adept at engaging with internal and external stakeholders with confidence and professionalism.

U.S. Healthcare Payor and/or Provider Experience: You have worked directly or collaboratively with U.S. healthcare payors and/or providers and understand the landscape, terminology, and trends prevalent within the industry. You are familiar with common barriers, goals, and objectives in the healthcare payor and/or provider space.

Leadership Skills: You have a proven track record of managing and mentoring a high-performing marketing team. You have experience managing and tracking a marketing budget and analyzing and reporting on return on investment (ROI). You are a thought leader with experience in influencing a variety of audiences, internally and at all levels within the marketing and healthcare technology industry.

How We Work – Our Core Values:

  • Attitude of Responsibility - Takes ownership to see through things to completion, doesn't pass the ball; provides an exceptional internal and external customer experience; shows commitment in making and keeping promises.
  • Attitude of Quality - Creates a worry-free experience for internal and external stakeholders; strives for excellence "wow factor" rather than good enough; employs a consultative and creative problem-solving approach, making things easy for end users.
  • Attitude of Results - Articulates a compelling "why", focusing on results rather than activities; creates urgency around key business drivers, delivery progress and results against aggressive targets; handles setbacks with resilience, learning from them and pushing forward.
  • Attitude of Team First - Enhances team morale by prioritizing the interests of the team and company over self-interest; exhibits time management, efficiently using others' time with preparation, clear agendas, and articulated, desired outcomes; serves as a culture champion developing core values in self and others.
  • Attitude of Reinvention - Demonstrates great self-awareness, including personal strength and weakness; solicits, welcomes, and incorporates feedback to quickly close performance gaps and improve; utilizes self-awareness and feedback to constantly change and reinvent self and the company.

Why we think YOU should come work with us:

  • You will grow here more than you would anywhere else. That is a promise
  • You will experience joining our team at a high-growth/high-traction inflection point.
  • You will be a part of an amazing culture with a supportive and engaged CEO and Leadership Team.
  • You will join a team of experienced, passionate employees.
  • 401K, full health care coverage, life insurance, unlimited PTO, and so much more…