Vice President of Marketing

2 weeks ago

New Braunfels, United States Molak Corp Full time
Job DescriptionJob Description
Company Overview
Molak Corporation owns and operates a unique portfolio of retail, restaurants and entertainment that exuberates charm in its turn-of-the-century vibe located in Gruene, Texas along with the expanded footprint of restaurants into the San Antonio, Texas market. Beginning back in 1975 Molak Corporation purchased and transformed several of the towns most notable structures into thriving businesses. The development quickly became a staple amongst the community and abroad. These charming and exquisite operations are located directly in New Braunfels and San Antonio, Texas.

Read More: Home Molak Corporation

Summary
The Molak Corporation is growing We are seeking a VP of Marketing to join our leadership team to design, develop, and direct marketing objectives, and strategies for all products and services for Molak Corporation. With a vision for growth, the scope of this leadership position includes developing and implementing strategic plans focused on key performance objectives with the goal to elevate brand awareness and consumer behaviors to increase its market share across Molak Corporation restaurant, entertainment, and retail portfolio. The position will lead the marketing team which encompasses social media, events, PR, guest experience, CRM, brand campaign strategy and planning for both in-house and outsourced marketing. The VP of Marketing will translate the overall marketing vision into integrated plans, tactics, and deliverables. Create new business and portfolio-wide integrated partnership opportunities that align with our mission, values, and overall organizational goals. This position works from Molak Corporation Head Quarters in Gruene, Texas, reports directly to the CEO, and has supervisory responsibilities.

Position Responsibilities
  • Oversee the development and implementation of the annual strategic marketing plan for in-house/outsourced initiatives to help drive awareness and demand among the portfolio brands to surpass revenue targets and implement metrics to measure campaign effectiveness.
  • Provide leadership and support to all departments to deliver value and integrate a consistent marketing message through all external forms of communication including media, digital/social channels, e-mail communication, entertainment, and retail offerings.
  • Oversee all interactive marketing including grassroots, website, direct marketing, social, database management, research, and analytics; develop a comprehensive interactive marketing strategy to assist the organizations revenue generation efforts in ticket sales and corporate partnerships.
  • Work closely with retail operations team to ensure offerings reflect brand guidelines and the latest trends.
  • Serve as day-to-day sales and marketing leader for the organization; provide stewardship of guidelines, departmental objectives, and questions.
  • Utilize existing marketing research technology to collect guest insights and strengthen online and onsite guest experience.
  • Propose and manage marketing budget and allocate resources appropriately.
  • Participate in the annual planning of the companys objectives.
  • Translate organizational goals into measurable marketing metrics.
  • Prioritize marketing projects and allocate resources accordingly.
  • Monitor all marketing campaigns and work to continuously improve effectiveness.
  • Conduct market analysis to identify challenges and opportunities for growth.
  • Prepare regular reports and presentations on marketing metrics for executives.
  • Analyze existing branding and marketing strategies and improve upon them.
  • Monitor industry trends and use a data-driven model to drive marketing initiatives.
  • Build a rapport with employees, clients, government officials and stakeholders to ensure strong relationships for strategic success.
  • Other duties as assigned or determined as needed.
Accountabilities and Performance Measures
  • Revenue growth
  • ROI (Maximize team resources)
  • Customer volume
  • Social media presence
  • New concept/revenue streams within existing operations
  • Brand visibility and awareness
Organizational Alignment
  • Reports to the CEO
  • Works closely with the leadership team
  • Leads marketing team
What You Bring
  • At least 7 years previous experience driving brand identity development, strategies and notable experiences in the hospitality, entertainment, retail and/or any other related consumer services industry.
  • Bachelors degree in business, marketing, or related field.
  • Demonstrates strong financial acumen with a track record of growth and profitability.
  • Documented strategic planning, budgeting, and execution success.
  • Strong business development skills with strategic thinking and execution ability.
  • Strong understanding of digital marketing, content creation, and social media strategies.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a strategic mindset.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Ability to lead and inspire a high performing marketing team.
  • Proven experience in business development or marketing leadership roles, particularly within restaurant, retail, and entertainment.
  • In-depth knowledge of brand marketing, PR, content management, digital and performance marketing.
  • Demonstrated strategic thinker and problem solver with the ability to be hands-on when needed to ensure successful outcomes.
  • Demonstrated portfolio of campaigns and campaign success, brand identity, marketing strategies and trend alignment.
Who You Are
  • Creative and innovative
  • Critical thinker and problem solver
  • People leader
  • Team builder
  • Accountability
  • Detail oriented
  • Inspirational, charismatic
  • High energy
  • Results driven
  • Analytical
Physical Demands and Working Environment
  • Small office environment, including moderate walking and standing.
  • Local travel required.
  • This is an on-site role based at Molak Corporation Headquarters in Gruene, Texas.
  • Flexible ability to work unconventional hours (nights and weekends) when necessary.
  • Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
What You Get
  • Great pay
  • Comprehensive healthcare and ancillary benefits, including dental, vision, life and supplemental life insurance
  • 401k retirement savings plan (after one year of service)
  • PTO
  • Pet Insurance availability
  • Meal and retail discounts at all our locations
  • Ability to work with some of the most iconic restaurant and entertainment brands in the state


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