Sr. Field Marketing Manager

2 weeks ago

Austin, United States Ping Identity Full time
Job DescriptionJob Description

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

The Central Sr. Field Marketing Manager will drive integrated marketing strategy and implementation across the Central US and Canada regions. As the marketing lead and primary liaison to the sales team, this territory-based position is a crucial role requiring experience in campaign planning and execution managing the core lead generation development activities. The Sr. Field Marketing Manager is also responsible for: planning, execution and tracking of an integrated regional marketing plan focused on increasing revenue and market share; identifying, developing & exploiting best practices between sales & marketing. This role requires expertise in traditional marketing with a strong focus on physical events, virtual events and account-based marketing, but also familiarity with social marketing tools and how they can help sales teams develop stronger relationships with customers and prospects.

Responsibilities:

  • Drive marketing strategy and implementation to deliver pipeline coverage for the Central sales organization, in collaboration with other marketing teams such as partner marketing, product marketing and online demand generation teams.
  • Collaborate with divisional sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.
  • Develop and implement a marketing plan to support revenue goals, including regional integration, alliances and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.
  • Create and manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources. Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders.
  • Manage marketing calendar to ensure alignment with corporate and partner programs as appropriate.
  • Support the brand, leverage local and social media to drive awareness, demand gen and audience acquisition.

Required Skills & Qualifications:

  • Bachelor's degree.
  • Minimum 6-10 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.
  • Minimum of 4+ years experience in leading field marketing campaigns for a high-tech company
  • Familiar with Security or related IT Markets, Products, Software and Services.
  • Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus.
  • Proven ability to work with sales teams and multiple levels of management, while being highly responsive.
  • Marketo experience a plus.
  • Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
  • Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.
  • Experience in all facets of marketing including account-based marketing, online, social media and events.
  • Willing and able to travel for events across the Central US and Canada regions up to 25% of the time.
  • Ability to develop integrated marketing plan
  • High energy, enthusiasm, initiative, and flexible.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day.

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits:

  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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