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Marketing Assistant

4 months ago

Fort Lauderdale, United States Banyan Air Service Full time
Job DescriptionJob Description

About Us and Why Banyan...?

Banyan Air Services Inc., is the largest aviation complex in the southeast located in beautiful Fort Lauderdale. We are a full-service aviation company, providing award-winning FBO services, and maintenance, repair and overhaul (MRO) on turbine powered aircraft.Our team has a deep passion for excellence in aviation services and we are looking for enthusiastic individuals with the same passion.Banyan Air Service is at the forefront of digital marketing, offering comprehensive services that span email marketing, video production, social media management, AdWords, and other paid advertising channels. We're a dynamic team of creatives, strategists, and analysts dedicated to driving exceptional results for our departments. We believe in innovation, collaboration, and the power of fresh ideas.

Position Overview:

We are seeking a highly motivated Marketing Assistant who is currently pursuing a degree in Marketing or a related field, to work in the dynamic aviation industry. As part of our team, you'll be developing, implementing, and analyzing digital marketing strategies that not only drive success but also enhance the experience of pilots, passengers, and aviation professionals who rely on our products, services, and facilities.You'll work closely with the marketing team, gaining insights into the unique aspects of marketing within the aviation industry, from targeting specific segments of the aviation community to understanding the needs and interests of pilots, DOMs (Director of Maintenance), and aircraft owners.

Key Responsibilities:

  • Assist in the development and management of digital marketing campaigns across various platforms, including social media, email, and paid ads.
  • Contribute to content creation for our website and social media channels, including writing blog posts, creating graphics, and basic video production.
  • Create webpages and graphics for WordPress websites, ensuring they are visually appealing, optimized for search engines, and in line with our branding guidelines.
  • Help with SEO and SEM initiatives, including keyword research and content optimization.
  • Monitor and report on campaign performance using analytics tools, identifying trends, and suggesting improvements.
  • Participate in brainstorming sessions and contribute fresh ideas for marketing campaigns and strategies.
  • Support the marketing team in daily administrative tasks.

What We're Looking For:

  • Current enrollment in a degree program in Digital Marketing or a related field.
  • Basic understanding of digital marketing principles and strategies.
  • Familiarity with social media platforms and analytics tools.
  • Knowledge and a creative eye for taking photos and video, demonstrating a capability to produce visually appealing content.
  • Strong written and verbal communication skills.
  • Creative thinker with attention to detail.
  • Ability to work independently and in a team environment.
  • Eagerness to learn and adapt in a fast-paced industry.
  • Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), CapCut, MailChimp and Canva a plus.

What We Offer:

  • Hands-on experience in a wide range of digital marketing activities.
  • A collaborative, supportive team environment where your voice is heard and your ideas matter.
  • Mentorship and guidance from experienced digital marketing professionals.
  • Opportunities to take ownership of projects and see your work impact the broader business.
  • We are offering a competitive hourly wage and we are seekingsomeone who is seeking a career opportunity in marketing

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or other employees. Requirements are representative of minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.