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Brand Manager, Cup Noodle
4 months ago
The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.
Essential Duties and Responsibilities
Business & Financial Acumen
- Pulls and analyzes IRI data to garner actionable insights
- Oversees and understands brand budget and levers
- Performs ROI on tactics to understand how to invest for future
- Reviews brand P&Ls and recommends actions
Strategic Thinking
- With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
- Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
- Draws connections between facts, ideas and situations and makes strong recommendations
Consumer Insights Advocacy
- Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
- Clearly articulates brand equity and positioning relative to consumer and cultural insights
- Applies core marketing frameworks to set brand strategy
Innovation & Renovation Development
- Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
- Develops winning ideas and knows how to move from insights into product ideas
- Leads and motivates cross-functional teams through commercialization or NPD process
- Ensures and is accountable for projects to meet deadlines
Initiative & People Leadership
- Coaches and acts as a resource for junior team member(s)
- Motivates cross-functional teams
- Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
- Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
- Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.
All other duties as assigned
Qualifications and Requirements
Education/Experience
- Bachelor's degree required; MBA strongly preferred
- Minimum 3-5 years of brand management experience within the CPG industry (food strongly preferred)
Skills/Knowledge/Abilities
- Experience with IRI or Nielsen data pulling, analysis, and forming actionable insights to drive the business and identify gaps and opportunities
- Experience leading innovation commercialization projects from insight to launch
- Experience leading agencies to develop buzz-worthy marketing campaigns
- Experience partnering with FP&A to build and assess product P&Ls
- Exceptional analytical and project management skills
- Strong history of acting with accountability and with urgency
- Excellent attention to detail, planning and organizational skills
- Is self-motivated and uses creative problem-solving skills with an entrepreneurial spirit to resolve business issues/opportunities and thrives in an environment with minimal structure and processes.
- Demonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlines
- Strong interpersonal and communication skills (both verbal and written)
- Strong Microsoft proficiency (Word, Excel and PowerPoint)
About Us:
It started with the inspiration of the creator of instant noodles, founder Momofuku Ando, in 1958. Since we entered the U.S. in 1970, our flagship brands, Cup Noodles, and Top Ramen have maintained a firm foothold in U.S. pop culture. We invite you to join Team Nissin to support this legacy of innovation and to deliver noodle happiness to consumers, employees, partners, and the community in a meaningful and sustainable way. Let’s evolve how people think about instant ramen as you discover opportunities for professional growth while being part of this $4 billion global company built from a simple block of noodles.
Nissin Foods (USA) Co., Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
As a federal contractor, Nissin Foods participates in the federal government’s E-Verify program, which confirms employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process may be completed in conjunction with the Form I-9 Employment Eligibility Verification to check the work authorization status of persons who have been offered employment at Nissin Foods. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact Nissin Foods (USA) Co., Inc. Human Resources.
