Email Automation Specialist
2 months ago
Ingram Content Group (ICG) is hiring for an Email Automation Specialist to be a key part of our Marketing team in LaVergne, TN just outside Nashville.
The Email Automation Specialist manages the end-to-end process of configuring and deploying targeted B2B marketing emails using Salesforce Marketing Cloud. This Specialist supports marketing managers with email deployment, best practices, and reporting. They act as the Marketing lead for Ingram’s proprietary ipage order and content management system. They also administer and support marketing systems and related back-end processes as needed. This person works with internal and external resources to create, build, and support workflows and processes for various systems.
The world is reading, and Ingram Content Group connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the book business.
If you share this passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you
Required Qualifications:
- Bachelor’s degree in Marketing, communications or related subject or year for year direct experience deploying email using marketing software systems.
- 3 years of experience using marketing and sales technology
- 1 year of experience with email marketing
Preferred Qualifications:
- Experience with Salesforce Marketing Cloud or similar tools such as Eloqua, Marketo, etc.
- Experience using Google Analytics
Key Responsibilities:
- Deploy B2B channels email communications using email and marketing automation software (Salesforce Marketing Cloud) in efficient, accurate, and time sensitive manner
- Maintain calendar for e-communication sending, monitoring volume and channel relevance.
- Develop knowledge of Ingram data and systems, including understanding company structure, legacy systems, and connections
- Advise colleagues regarding tools and strategies for critical email communication and deployment.
- Assist with deliverability tracking, data analysis and campaign reporting and provide campaign effectiveness and optimization information, as needed.
- Create special lists for targeted communications.
- Leverage marketing technology to automate campaigns and processes where possible.
- Ensure email lists maintain standards for legal, privacy, and security compliance.
- Keep stakeholders updated on live campaigns and maintain a feedback loop to avoid breakdowns.
- Administer and support other marketing software and technology, including adding and removing users, fielding questions from internal customers, and researching issues
- Serve as primary technical contact for external contractors for development support, testing, and troubleshooting marketing software and tools
- Trouble-shoot day-to-day issues with marketing software and tools including Salesforce Marketing Cloud, HubSpot and other systems
- Maintain primary responsibility for recurring service alert communications such as Street-Smart announcements, new account e-mails, and new contact messages.
- Monitor reply to mailboxes to assist with customer complaints and concerns related to Ingram e-communications and route messages to appropriate parties as needed.
- Technical lead for Customer Management Assets (CMA) in Ingram’s ipage system, including working with IT to identify and resolve issues
- Advise ipage Product Manager and related leadership concerning the role of CMA-created content within ipage.
- Assist content creators and managers with functionality issues and provide relevant CMA training as needed to help ensure the optimal user experience.
- Edit and launch ipage content, as needed.
- Works with ipage Product Manager and Channel Marketing to post content related to ipage releases and functionality changes.
- Report and analyze data to improve business operations
Perks/Benefits:
- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Wellness program with access to onsite gym and basketball court for associates
- Avid reader? Numerous opportunities to engage with books and authors
- Free card registration at the Nashville Public Library
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
- EEO/AA Employer/Vet/Disabled
- We participate in EVerify.
- EEO Poster in English
- EEO Poster in Spanish
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