Entry Level Marketing Coordinator

2 weeks ago

Henderson, United States FRIENDLY GROUP Full time
Job DescriptionJob DescriptionDescription:

Position Overview:

The marketing coordinator will be responsible for supporting HVAC and plumbing businesses by creating and distributing traditional and digital marketing content. The Marketing Coordinator will play a key role in working with management and the team to craft and execute a marketing plan and will work to develop new marketing ideas and strategies to grow revenue and profitability.

Here’s what you will be doing:

  • Implement and manage the marketing plan to support company goals.
  • Drive growth through new customer acquisitions and maintaining existing customers.
  • Create a yearly company marketing budget and reconcile the budget monthly.
  • Manage all digital and marketing agency relationships.
  • Maintain and develop marketing plans for the company.
  • Make sure messaging is applied consistently and correctly in all marketing efforts.
  • Develop a clear understanding of all marketing activities to measure and understand their effectiveness.
  • Manage our online presence and respond to all online reviews.
  • Continually monitor the company website (including mobile) to ensure accuracy and to maintain fresh content that enhances SEO.
  • Develop and manage email marketing campaigns consistently.
  • Coordinate any direct mail campaigns.
  • Manage and create content for our social media presence on platforms such as Facebook, Twitter, Instagram, etc.
  • Conduct a weekly Marketing meeting to review marketing results.
  • Work closely with the call center manager to ensure the 3-day call board is managed effectively.
  • Other duties as required.


Requirements:

Here is what we are looking for:

  • Strong marketing internship required
  • Degree in marketing, graphic design, or communications is preferred but not required.
  • Experience managing agencies and vendors.
  • Passionate about marketing.
  • Self-motivated, creative, and curious
  • Someone who will take ownership of the business outcomes that marketing enables.
  • Strong aptitude for writing, design, planning, organization, and interpersonal communication
  • Creative thinker, detail-oriented and organized.
  • Social Media management experience.
  • Experience with traditional media buys (radio, broadcast TV, billboards, direct mail).
  • Ability to multi-task and work on multiple projects at once.
  • Must possess a sense of urgency.
  • Must be well-organized and detail-oriented.
  • Must have the ability to work independently to follow through on projects, and communicate clearly.


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