Director of Event Sales
2 weeks ago
This is an in-person role in downtown Los Angeles, CA.
Responsibilities:
- Develop and implement strategic plans to increase banquet and event bookings for the properties, taking a hands-on approach in the execution of events
- Proactively market the company's restaurants in a unique and enticing way, using digital, print, photo, and video content to increase brand awareness, drive revenue, and bring in new business
- Create and roll out marketing campaigns and initiatives to boost performance and drive awareness and recognition of the restaurants
- Direct and oversee the company's marketing department, managing reservations team, event staff, and salespeople
- Ensure the sales team is soliciting, negotiating, and booking new and returning customers in order to maximize profitability
- Review customer contracts and maintain strong relationships with key customers
- Serve as point person for larger events, ensuring customers are taken care of, event staff are executing flawlessly, and facilitating the overall flow of events
- Train and oversee sales staff in proactively selling and marketing versus “order taking” for existing business; soliciting new customers and maintaining relationships with key customers
- Create sales reports and forecasts to analyze trends in the restaurant industry, booking or planning events to increase market share, and monitoring subsequent performance
- Work with local business leaders, officials, and high-profile representatives to promote publicity for the brands
Qualifications:
- 6-10+ years of proven experience in event or catering sales and marketing – hotel background is ideal; experience in downtown LA a strong preference
- Demonstrated track record of using marketing and brand strategy to boost sales performance and achieve revenue goals in a hospitality setting
- Proactive spirit with a “hunter” mentality – this person needs to direct the sales team in both managing existing customers and pursuing new business
- Deep event management experience, with working knowledge of event staffing, logistics, and execution
- Excellent team leadership capabilities
- Strong analytical skills, ability to use insights from data to drive business and marketing strategy
- Familiarity with OpenTable, Triple Seat, or similar hospitality CRM software
- Ability to work nights and weekends as needs require
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