Digital Marketing

Scott Fetzer Consumer Brands

Digital Marketing Intern Job Description

Scott Fetzer Consumer Brands is seeking a Digital Marketing & Social Media Intern (DMI) for the summer of 2023. The person in this role will play a central part in setting the direction and growing the social media audiences for key SFCB brands. To be successful in this role you will need to use your creativity, organization and problem-solving skills as you collaborate with the marketing team to create a compelling social media calendar for the year. Work on classic and up-and-coming brands and make a significant mark on them.

Skills and Experience

Ability to understand brand voice, make suggestions, write creative copy in that voice.

Ability to generate post ideas by season.

Ability to understand the goals of the business and produce post ideas that support the goals.

Ability to review past posts and make recommendations for content based on what worked.

Knowledge of the post specifications (image size, copy length, advertising restrictions) for the major social media platforms (Facebook, Instagram, Twitter)

Knowledge and Experience working with a social media content scheduler such as Hootsuite, Loomly, Monday, Sprout or other.

Goals

Provide an analysis of the previous social content and make recommendation on what works well.

Create a brand voice document for the key brands for use as a guide to developing social content.

Create a 12-month content idea calendar for the key brands.

Copywrite and create images (phots or graphics) for the posts.

Schedule the 12 months of posts in the content management system.