Corporate Director of Distribution

Who we are:

We love what we do and what we do is important We believe that everyone should leave feeling better – this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guest.

Your mission:

Should you decide to accept it…

The Corporate Director of Distribution & Revenue Strategy is responsible for the strategy, as well as revenue action plans aimed to maximize property revenues and channel mix, distribution and associated costs for optimal profitability and market penetration for the entire portfolio.

The Corporate Director of Distribution & Revenue Strategy will oversee all property revenue systems and programs to ensure established revenue goals are achieved. This role must harmonize the culture, mission, values and quality standards to ensure maximum potential is achieved.

The Corporate Director of Distribution & Revenue Strategy is also responsible for fostering an exceptional climate of professional and personable service that ensures the long-term satisfaction of employees, guests, owners, investors, and other partners. You will also be required to communicate, coordinate, assist in resolving money issues and work well with other teammates, departments, managers and guests. Most of all, we want you to have FUN since you play a huge role in creating that memorable guest experience towards your teammates, customers (external and internal), vendors, etc.

The Nitty-Gritty:

What exactly you will be doing…

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your supervisors/managers not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

• Strategize, plan, and direct operational activities of the revenue cycle in support of the mission, goals, and objectives for Virgin Hotels.
• Develop and execute comprehensive rate and distribution strategies in alignment with brand strategy. Monitor execution and report on results.
• Spearhead revenue management analytical and distribution efforts for all hotels.
• Develop, monitor, and adjust sales and pricing strategies for the brand to maximize RevPAR and TrevPAR through the management of room inventories, market mix, pricing strategies, banquet and events spaces as appropriate.
• Work with analysts, DORMS and Area DORMS as well as property leadership teams to instill the revenue management culture and ensure a focus on total revenue and channel optimization.
• Lead the property revenue optimization strategies through coordinating scheduled strategy meetings, and ongoing collaborative conversation.
• Analyze and review monthly and weekly reports results and understanding gains or losses of RevPAR/TrevPAR and applying this knowledge to impact and predict future results for the brand.
• Oversee and Manage relationships with Third Party Providers (OTA's, Wholesalers, etc.) while establishing global and local strategies to maximize revenue and minimize cost.
• Monitor actual sales and revenues to determine variance in order to assess goal accomplishments. Adjust strategies and forecasts accordingly in close collaboration with direct reports and extended teams (GM’s, finance, etc).
• Coordinate on-going research of hospitality industry to detect market trends and related information for development of new strategies.
• Generate incremental revenue and brand awareness through the creation and implementation of brand relevant promotions.
• Spearhead revenue optimization strategies for best effectiveness.
• Identify/create best practices for the benefit for the hotels in the portfolio.
• Monitor competitive set activities to properly adjust execution based on environment.
• Hire the best talent available from inside or outside the organization.
• Provide analytical research documents and reports in support of the annual rate and budget processes as well as assist in development of the annual business plan for the brand and the hotels in the portfolio.
• Collaborate with the loyalty department to understand trends in membership behaviors, identifying effectiveness of program into various market segments while driving insights and recommendations for optimizing the program.
• Develop strategy for new room-inventory and participate in market analysis for new site selection.
• Manage integration with the call center to maximize offers and promotions ROI.
• Synergize with Sales and Marketing teams at the brand and hotel portfolio to optimize strategy. Insure correct pricing and revenue management strategies are in place to maximize revenue growth.
• Perform other job-related duties as requested.
• Identify best in class Revenue Management, Property Management, and Central Reservation Management systems and integrations. Work with information technology team to Identify best in class systems and recommend changes.
• Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Must possess superb communication and listening skills, excellent speaking, reading and writing.
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
• Perform complex quantitative calculations or reasoning using algebra, geometry, statistics, or abstract symbols.
• Deep understanding of mathematical concepts, algorithmic concepts and statistical pattern recognition is a must.
• Excellent Microsoft Office skills.
• Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact, and diplomacy.
• Use logic to define problem, collect information, establish facts, draw valid conclusions, interpret information and deal with abstract variables for unique or unfamiliar situations.

What qualities are we looking for?

You got skills? If you are able to perform the following, then you have come to the right place…

• Business Development DNA and commercial minded.
• Strong leadership skills with experience in developing high-performing, engaged teams with a keen focus on leadership development, accountability and execution.
• Knowledge of data structures, systems and BI tools related to marketing, distribution and revenue data management.
• Well organized and detail oriented, with a high sense of accountability and integrity.
• A team player that is able to grow and maintain a positive culture that reflects the overall values of the organization.
• Call Centers management experience a plus.
• Deep understanding of luxury and lifestyle hotels.
• Multiple language abilities preferred, fluency in English required.

Background must-have:

• Current, legal and unrestricted ability to work in the United States
• At least 15 years of senior level experience in leading Revenue Management discipline with direct oversight of a portfolio of 10+ properties & direct reports
• Expert knowledge of Distribution Systems, Analytics, including data analysis.
• Bachelor’s Degree in Marketing, Revenue Management Strategy, Applied Mathematics, Big-Data Analytics or related field.
• Must be able to travel as required.
• This is a hybrid role based out of the Miami corporate offices.