Digital Marketing Specialist
3 weeks ago
About Us
Credit Unions are not-for-profit organizations that exist to serve their members rather than to maximize profits. As a member-owned institution, our focus is on providing a safe place to save and borrow at reasonable rates That is why our mission at Mid American Credit Union is to be the best choice for quality financial services, above and beyond all other alternatives.
Who Should Apply
Mid American Credit Union is looking for individuals that like to be challenged, rewarded and inspired This job is perfect for self-motivated, quick thinkers with unmatched problem-solving skills. Are you ready to be a part of a team that provides world class service each and every day?
What You'll Do
The Digital Marketing Specialist at Mid American Credit Union is responsible for developing and executing the digital programs that contribute to the sales and growth of the organization. Primary responsibilities include development and management of email and digital marketing campaigns, increasing relationships with existing members and establishing relationships with new members.
Major Duties and Responsibilities
Create and deliver integrated marketing programs and strategies to increase usage of electronic products and services. Help implement an annual Marketing Plan and oversee communication and implementation. Analyze results, assess performance and recommend refinements to improve performance for future eCommerce promotions.
Create and deliver integrated marketing programs and strategies to increase usage of electronic products and services. Helps implement an annual Marketing Plan and oversee communication and implementation. Analyze results, assess performance and recommend refinements to improve performance for future eCommerce promotions.
Administers email marketing program and email on-boarding marketing journeys. Posts online ads for identified websites.
Help develop micro targeted marketing campaigns to members and track results.
Monitor performance of online products and services and analyze statistical data to understand online users’ behavior and identify trends. Track and analyze promotional, email, online and mobile activities to evaluate existing member usage as well as potential online markets. Review analytics and reports to assess online and mobile penetration by member, by product segment, and identify opportunities to continuously improve penetration. Use analytical data to recognize user patterns and trends to help formulate effective marketing campaigns. Identify opportunities to grow our online channel and present marketing ideas to management.
Assists with search engine optimization initiatives. Writes and updates content when needed to add to various digital media/networking sites. Track channel usage for all eMarketing initiatives using tools such as Google Analytics. Maintains internet and email statistics for web visits, read rates, etc. to report to management.
Analyzes market trends and demographic data concerning members and potential members. Provide detailed reporting relating to digital marketing activities.
Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration. Manages production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative, engaging while also meeting time and budget constraints. Ensures accurate and timely communication to employees and management on the execution of marketing campaigns.
Cultural Responsibilities
Committed to being part of the Mid American team Show commitment to learning and growth. Consistently demonstrate a positive attitude and strong people skills during interactions with co-workers and members. Be able to work individually as well as with a team. Embrace change and be able to think of new ideas to assist out members. Demonstrate financial responsibility and professionalism.
What You Need to Get the Job Done
Ability to multi task while maintaining a high level of efficiency.
Must be team oriented and possess a positive attitude while working well with others.
Customer service experience including the ability to effectively perform the skills necessary to deliver exceptional service, such as communication, empathy, patience and organization.
Education - High School Diploma or GED required
Experience - Six months to two years of similar or related experience, including time spent in preparatory positions. Need to have proficient knowledge of Windows and Microsoft Outlook software (Outlook, Word and Excel).
Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves personal contact with others inside and/or outside the organization, generally regarding routine matters for purposes of giving and obtaining information, as well as advising or referring, which commonly require shorter discussions.
What You'll Love About Us
A Company that Cares. We are more than a financial institution; we give back to our community. We teach financial literacy and donate to and support local organizations.
Work that Stays at Work. Genuine work/life balance served here
Rest and Relaxation. Paid time off and paid holidays
An Equal Opportunity Employer
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.
This company participates in E-Verify
The Right to Work
Este Empleador Participa en E-Verify
El Derecho a Trabajar
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