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Assistant Brand Executive

2 months ago

Jersey City, United States Angela Scribe Full time $17 - $25
Job DescriptionJob Description

Job Title: Assistant Brand Executive
Department: Marketing
Location: Jersey City, NJ

Job Summary: The Assistant Brand Executive plays a crucial role in supporting the development and execution of brand strategies and marketing initiatives. This position involves working closely with the Brand Manager and other team members to enhance brand visibility, ensure consistent messaging, and contribute to the overall growth of the brand. The ideal candidate is creative, detail-oriented, and passionate about brand management.

Key Responsibilities:

  1. Brand Strategy Support:

    • Assist in the development and implementation of brand strategies that align with business goals.
    • Conduct market research and analyze trends to identify opportunities for brand growth.
    • Monitor competitor activities and industry developments to inform strategic decisions.

  2. Marketing Campaigns:

    • Support the planning and execution of marketing campaigns, including digital, social media, print, and other channels.
    • Coordinate with creative teams, agencies, and vendors to produce high-quality marketing materials.
    • Assist in managing the brand's social media presence and creating content that resonates with the target audience.

  3. Product Launches:

    • Support the planning and execution of product launches, including coordination of promotional activities, events, and PR efforts.
    • Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure successful product launches.

  4. Budget Management:

    • Assist in managing the brand marketing budget, tracking expenses, and ensuring that campaigns are delivered on time and within budget.
    • Prepare financial reports and performance metrics to evaluate the success of marketing initiatives.

  5. Customer Insights:

    • Conduct customer surveys, focus groups, and other research to gather insights into customer needs and preferences.
    • Analyze data to identify key trends and opportunities for improving the customer experience.

  6. Administrative Support:

    • Provide administrative support to the Brand Manager and the marketing team, including scheduling meetings, preparing reports, and coordinating events.
    • Maintain accurate records of marketing activities, including campaign performance and budget tracking.

Qualifications:

  • Strong understanding of branding principles and marketing strategies.
  • Excellent communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools and platforms.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and collaboratively in a team environment.
  • Strong organizational skills with attention to detail.


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