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Brand Communications Coordinator

3 months ago

Chester, United States Second Melody Full time
Job DescriptionJob Description

The Brand Communications Coordinator is responsible for assisting the brand communications team to continually enhance the image and awareness of brands created and managed by the agency using best practices in marketing, advertising, public relations and social media. They will be working on marketing and communications projects with a heavy focus on creating content for, and managing social media campaigns. The Brand Communications Coordinator will translate strategy handed down by senior members of the brand communications team and apply it appropriately to projects and initiatives.

Clients choose to work with us both because of what we do and who we are and your help to build, maintain, and grow our team is invaluable to our success.

As it pertains to Second Melody, the Brand Communications Coordinator will achieve this in the following ways:

Brand Communications

  • Assist the brand communications team in creating and executing comprehensive social/ digital marketing and communications plans utilizing an omni channel approach and a mix of physical and digital mediums
  • Leverage compelling content specific to social media - Including but not limited to video, reels, etc.
  • Work in conjunction with the team to manage the execution of communications plans and campaigns across all channels via content calendars
  • Collaborate on both internal and external brainstorming sessions to pitch and/or foster innovative ideas for current/upcoming campaigns/client scopes
  • Monitor and analyze social media performance using analytic tools and leveraging insights to optimize/ideate content strategy
  • Define and implement analytics to set objectives and report on ROI for campaigns
  • Be aware of current marketing, public relations, social media and creator trends and across the digital landscape (TikTok, reels, digital ad creative, etc)
  • Conduct desk research and interviews for industry and competitive analysis
  • Create engaging content for social media accounts that is effective in accomplishing the customer's goals and that follows the existing brand system
  • Community management, cultivating and nurturing social audiences, responding to comments and queries in a timely manner and in a way that accurately represents the customer’s brand
  • Assist in writing and editing content for all social and digital platforms
  • Continually iterate on concepts in an effort to make work relevant and relatable to all audiences
  • Absorb customer feedback and ask the right questions prior to delivering solutions
  • Respond to customer requests and feedback with informed and appropriate solutions
  • Attend meetings and represent the agency and the brand communications team in an appropriate manner
  • Be aware of the customer’s short term (project) and long term (company) goals and be constantly working towards those goals via brand strategy deliverables
  • Present deliverables to internal teams

Requirements

Work requirements for the position:

  • Proven experience in brand communications, public relations and social media
  • Possession of creative flair, versatility, conceptual/visual ability and originality
  • Ability to backup ideas with research and reasoning
  • Ability to interact, communicate and present ideas
  • Ability to defend choices made with research and examples
  • Up to date with industry leading software and technologies
  • Realism regarding time, costs and deadlines
  • Ability to follow direction
  • Experience with social planning, scheduling and analytics tools is a plus (i.e., Airtable and Sprout)

Behavioral Requirements for the position:

  • A well-balanced tendency towards both the task-oriented and human-side of working in a studio environment
  • Personable and outgoing when it comes to customer interactions
  • Focused on the bigger picture of the initiatives
  • Highly organized, disciplined, driven and energetic
  • Pays close attention to direction and knows when to check-in or ask for assistance
  • Exercises excellent judgment in determining what can and cannot be efficiently accomplished prior to receiving approval/direction
  • Discrete and trustworthy with sensitive firm and customer information
  • Demonstrate an understanding and commitment to Second Melody, our goals and our growth
  • Be resourceful. Focus on solutions rather than problems
  • Desire to help mentor and develop junior members of the team

Benefits

Schedule

  • Second Melody primarily works remotely with in-person and in-office opportunities

Time Off

  • Vacation - 12 days
  • Personal Days - 12 days
  • Sick - 5 days
  • Paid Holidays

Benefits

  • Medical insurance, Second Melody covers 75% of employee’s premium (available after 2 months of full-time employment), dependents can enroll at full premium
  • Voluntary vision and dental plan

401k

  • 401k company match of 4% of annual salary (available after 1 full year of employment)

Continuing Education

  • Opportunity for online /in-person training and events to further grow professionally that will be funded by Second Melody

Future Career Growth

  • Opportunity for promotion and internal career advancement available as necessary skills are developed and the company grows

Annual salary for this position is $45,000