Marketing Specialist

7 days ago


Lancaster, United States Nutramaxlabs Laboratories Full time
Job DescriptionJob Description

We are seeking a Marketing Specialist to join our team and help us promote our pet products. The ideal candidate will have a passion for pets, experience working in the consumer package goods industry, and a love of marketing. As a Marketing Specialist, you will be responsible for executing marketing campaigns, analyzing market trends, and identifying opportunities to promote our brand.


Roles and Responsibilities:

  • Assist in developing and then executing marketing campaigns to promote our pet products, including social media, email marketing, and print advertising.
  • Work with cross-functional teams to create compelling product messaging and ensure brand consistency across all marketing channels.
  • Conduct market research and analyze industry trends to identify opportunities for growth and product development.
  • Collaborate with our sales team to develop promotional materials and support their efforts in driving sales.
  • Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
  • Work closely with our digital marketing team to develop and execute search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
  • Manage budgets and timelines for marketing initiatives to ensure timely execution and delivery.
  • Assist in the planning and execution of trade shows.
  • Keep the brand team and organization up-to-date on industry trends and changes in the competitive marketplace.
  • Build relationships with key stakeholders.
  • Perform other assigned duties as may be required in meeting company objectives
  • Regular Attendance Required


Minimum Requirements:

  • 1-2 years of experience. Marketing experience a plus.
  • Have a growth mindset - be willing to ask questions and open to learning.
  • Strong analytical skills with some experience in data analysis.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
  • Passion for pets and the pet industry is a plus.

Experience and Skills

  • Animal health industry experience or Companion animal/Equine background a plus.
  • Sales and Marketing experience preferably in a CPG organization

Supervisory Responsibilities: No


This role is 100% on site in our Lancaster, SC headquarters.



Job Posted by ApplicantPro


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