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Senior Product Marketing Manager

2 months ago

Columbia, United States Rekor Systems Inc Full time
Job DescriptionJob Description

Intelligence Driven Innovation.

Rekor Systems, Inc., (NASDAQ: REKR) is a trusted global authority in the development and implementation of intelligent infrastructure focused on addressing critical challenges across public safety, transportation management, and urban mobility markets. We believe that the intelligent infrastructure industry is at the epicenter of converging forces that will drive profound changes in the way government agencies, law enforcement and businesses operate and collaborate today and in the future. With our ‘Rekor One’ roadway intelligence engine as our foundation, we collect and transform raw data into actionable insights that gives governments and businesses a comprehensive picture of roadways, vehicles, pedestrians, traffic, incidents, while providing an intuitive environment that makes collaboration across teams and organizations easy. Rekor leverages computer vision, machine learning, and big data analytics to drive AI-enabled IoT solutions (‘AIoT’) on the edge of the network with unparalleled speed, accuracy, and agility. With our disruptive AI-powered technology, integrated hardware and software solutions, and state of the art machine learning models, we deliver actionable insights and transformative impact that increase roadway safety, efficiency, and sustainability for our customers and citizens, while enabling safer, smarter, greener, and more equitable cities and communities.

Our employees represent the best and smartest top talent in our industry, and we select individuals to be a part of our team who help to define our culture and success. Rekor’s Values and Leadership Principals are: People First, Customer Success, Earn Trust, Deliver Impact and Think Big and Bold Learn more by visiting www.rekor.ai.

Position Summary

As Senior Product Marketing Manager, your job will be to strengthen and communicate our transformative products position in the market by fostering cross-functional collaboration, leveraging customer journey insights, and translating deep technical and market expertise into compelling value propositions and marketing campaigns that promote our thought leadership, enhance product awareness, and generate demand to drive overall revenue growth.

The Contribution:

  • Build multifaceted marketing programs for assigned portfolio based on the product roadmap and sales focus. Ensure these programs effectively communicate benefit and value to key personas to create awareness and demand generation.
  • Serve as a product and market subject matter expert, understanding customer use cases to help develop compelling product positioning and messaging by prospective buyer role.
  • Create content and messaging to execute needed marketing tactics, especially thought leadership tactics.
  • Build and maintain a catalog of sales enablement assets to support sales outreach and engagement throughout the buying journey including demos, brochures, sales decks, etc.
  • Establish thought leadership within the market for assigned portfolio by building compelling product stories at key events, submitting award submissions and speaking engagement, gathering and creating customer testimonials, case studies, and white papers, etc.
  • Define, monitor, and measure campaign effectiveness and performance in conjunction with Marketing Operations.
  • Train internal stakeholders on product messaging and marketing assets.
  • As needed, represents Rekor at customer engagements such as with sales and at conferences.

Ideal Profile:

A highly energetic and customer focused individual who is knowledgeable about and/or interested in the transportation technology industry and business savvy to deliver state of the art cutting edge technology solutions for our customers. You’re looking for a progressive, entrepreneurial, fast paced, vibrant, flexible working environment where you can pursue your career interests and achieve your full potential. You bring to the organization the following:

  • 6+ years’ experience in Product Marketing, ideally at a B2B or B2G technology company.
  • Bachelor’s degree in marketing or related field preferred.
  • Outstanding written and verbal communications skills with the capacity to explain and translate complex technology concepts into simple and intuitive value-driven messaging.
  • Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles, demos, webinars, videos, technical collateral, etc.
  • Demonstrated history of managing complex projects and executing marketing plans.
  • Experience working in a fast-paced, technical, entrepreneurial environment.
  • Experience navigating multiple stakeholders needs to deliver on revenue goals.
  • Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals.
  • Self-motivated with a strong work ethic to be able to work independently with autonomy.

Preferred Knowledge, Skills, and Abilities

  • Passion for writing.
  • Intellectual curiosity and bias for action.
  • Driven to make an impact with powerful messaging and collateral.
  • Self-confident with high energy.
  • Exceptional communication skills to foster positive business relationships.
  • Superior organizational and project skills; strong attention to detail.
  • Engaging presentation skills.
  • MS Office Suite proficiency.

It is the policy of Rekor Systems not to discriminate or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law in all employment practices. Rekor Systems' Executive Leadership Team is fully committed to the principles of equal employment opportunity and affirmative action and support the successful implementation of the Company's Affirmative Action Programs.