Marketing and Public Relations Coordinator
2 weeks ago
The Marketing & Public Relations Coordinator supports the Community Relations Department team by writing engaging material to promote and inform the community of The Library’s events, materials, resources, and fundraising activities, as well as assists the Marketing & Public Relations Manager in diverse and creative marketing campaigns while providing event support. The Marketing & Public Relations Coordinator will oversee all Social Media activity, ensuring consistency, accuracy, and compliance with the Social Media Policy and Brand Standards.
Minimum QualificationsEducation/Training: Minimum of Associates Degree in Marketing, Communications or related field, or comparable experience.
Experience: One year’s general office experience including working with the public. Two years active experience using Microsoft Office Suite or equivalent, graphic design software and searching the Internet in a Windows environment. Ability to produce accurate, grammatically correct written communication.
Required: Maintains confidentiality of administrative matters. Excellent customer service and communication skills, ability to move 35 lbs. unassisted. Requires occasional independent transportation to libraries, programs and outreach locations.
Required Performance Standards- Communications: Writes and speaks clearly, logically and concisely. Listens effectively. Demonstrates small and large group communication skills. Keeps colleagues, team members and supervisors well informed. Participates in group discussions.
- Customer Service: Presents welcoming behaviors. Remains helpful and professional with members. Responds quickly and cooperatively to requests from staff or public. Follows Dauphin County Library System’s (The Library) guidelines and training for customer service approach. Demonstrates ability to determine customer's needs. Follows up on customer transactions.
- Analytical Skills/Problem Solving/Decision Making: Uses sound judgment in making decisions. Constructively manages conflict. Works with others to solve problems and achieve results.
- Technological Skills: Demonstrates ability to use computers. Demonstrates ability to access and use the Internet and electronic databases. Demonstrates ability to use and maintain equipment basic to job.
- Workplace Maintenance/Management: Maintains and manages workplace security and safety. Pays attention to personal workspace housekeeping.
- Flexibility and Adaptability: Remains calm in difficult, ambiguous, and challenging situations. Responds appropriately to changes in direction and priorities. Adapts personal style to work situations. Takes corrective action when required.
- Interpersonal and Group Relationships: Willing to work with and for others. Supports and facilitates cooperation among others.
- Professional Standards and Ethics: Protects and values patron confidentiality and organizational security. Supports mission and vision of the library. Upholds American Library Association's Library Code of Ethics as interpreted by The Library. Works toward furthering a library-conscious community.
- Professional Development and Leadership: Seeks opportunities to pursue one's personal goals and those of the organization. Sets and models high performance standards. Encourages others to make good decisions and take ownership in decision-making and problem-solving.
- Time and Workflow Management: Manages personal time effectively. Manages workflow effectively.
Primarily works indoors, seated at a desk, using a computer. Travels among facilities. Provides own transportation and is reimbursed accordingly.
Essential Functions- Responsible for public relations activities of The Library, including writing news releases and establishing and maintaining contact with various types of media outlets. Oversees the maintenance of media and local government email contact list and distribution of all news releases, public service announcements, calendar of events listings, and related postings.
- Documents all media coverage activity by creating and maintaining a comprehensive tracking system. Prepares monthly narrative and provides live links or PDFs of noteworthy coverage. Ensures that all public relations activities are consistent with the goals in the Marketing Plan.
- Assists the Marketing and Public Relations Manager with creating marketing campaigns by writing promotional copy for newsletters, emails, social media posts, blog submissions and other promotional materials.
- Oversees all Social Media activity, including writing content. Ensures Social Media consistency, accuracy and compliance with the Social Media Policy and the Brand Standards. Works closely with the Community Relations Department and Communications Committee to coordinate social networking activities with in-library and other marketing promotions.
- Responsible for continually updating the Social Media Strategy and Policy documents, including the use of social networking platforms and blogging. Reviews and evaluates all public social media posts for appropriate activity per the Social Media Policy.
- Monitors, analyzes and reports on social media activity and usage. Submits statistics for use in the data warehouse.
- Responsible for taking minutes and scheduling meetings for the Communication Committee.
Lives by the Core Values.
Attends staff meetings.
Performs other related duties.
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