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Content Creator and Graphic Designer

2 months ago

Las Vegas, United States CANNON SECURITY PRODUCTS INC Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • 401(k) matching
  • Company parties
  • Dental insurance
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Training & development
  • Tuition assistance
  • Vision insurance
  • Wellness resources


Objective
The Content Creator and Graphic Designer leverage their creative expertise and design skills to craft visually compelling content that not only captures attention but also effectively communicates the brand's message and values. This multifaceted role plays a critical part in shaping the brand's online presence and reputation by producing engaging visual assets across various digital and print platforms.

Responsibilities
1. Develop engaging visual content, including graphics, illustrations, and multimedia elements, for digital and print platforms.
2. Collaborate with the marketing team to conceptualize and execute creative campaigns that resonate with the target audience.
3. Ensure all content adheres to brand guidelines and maintains consistency in messaging and visual style.
4. Design and produce high-quality graphics for various purposes, such as social media posts, website assets, email newsletters, and promotional materials.
5. Stay updated on design trends and best practices to continually improve the quality and effectiveness of visual content.
6. Manage multiple projects simultaneously, from concept to completion, ensuring deadlines are met and deliverables are of the highest standard.

Profile
  • Reports to: Creative Design Assistant Manager
  • Experience required: 5+ years in graphic design and content creation, preferably in a digital marketing or advertising agency setting
  • Education requirements: Bachelor's degree in graphic design, Visual Arts, or related field
  • Level of English: advanced (90% reading and conversation) excellent communication and collaboration skills, with the ability to effectively articulate creative concepts and ideas.
  • Special Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other relevant design tools.
  • Professional Skills, Traits and Competencies: Attention to detail, multi-tasking, problem solving, self-motivated, communicate with internal stakeholders at an associate level, ability to thrive in a fast-paced environment and adapt to evolving project requirements.

Specific Measures of Success

Social Media Growth Increase in social media followers, likes, and overall engagement metrics over time, indicating successful content generation strategies that attract and retain audience interest.

Brand Alignment and Messaging alignment of content with the brand's values, messaging, and overall marketing objectives, as evaluated by brand consistency and relevance to the target audience.

Video Completion Rates Improvement in video completion rates, demonstrating the ability to create engaging and captivating video content that retains viewers' attention until the end

Design Efficiency Timely delivery of design projects within agreed-upon deadlines, with minimal revisions required, indicating efficient workflow management and attention to project timelines.

Innovation and Creativity Introduction of innovative design concepts or techniques that elevate the brand's visual identity and differentiate it from competitors, as evidenced by industry recognition or internal accolades.

Product Knowledge Well versed in product knowledge of all active and future products and brands.

Brand Integrity Ensure all materials produces are aligned with brand and corporate guidelines. Maintains alignment with the Creative and Brand Marketing teams.