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Brand and Product Marketing Leader

4 months ago

Middlebury, United States Grand Design RV Full time
Job DescriptionJob Description

Grand Design RV is currently looking for a Brand and Product Marketing Leader. As a Grand Design team member in this role, you will be responsible for brand and product marketing including positioning, creative campaigns, and media. The ideal candidate for the Brand and Product Marketing Leader will be responsible for marketing related to Grand Design's Solitude, Momentum, and Influence brands and help translate consumer insights into product realities.

Our Story

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That's our story and our journey. What's yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today

Key Areas of Responsibility

  • Brand strategy and positioning
  • Leads creative campaigns, content development and production in partnership with the content creation team and outside agencies
  • Helps manage media - search, display, video, etc.
  • Sets plan and timeline for event activation and planning for national, regional, and local shows (Hershey, Tampa, Dealer Open House)
  • Influencer/Ambassador strategy and management
  • Collaborate with Plant Managers and Sales department
  • Define product strategy, innovation roadmaps, and product launches with product managers
  • Define product architecture (key features and benefits, innovation pipeline)
  • Define Value Propositions
  • Inform consumer insights learning plan and translate key learnings into product attributes
  • Analyze NPS/Customer Satisfaction to influence product development
  • Competitive Analysis
  • Trend monitoring & reporting

Education & Experience

  • Bachelor's degree in marketing or related field
  • Must have a minimum of 5 years of marketing experience
  • Strong analytical and problem-solving skills
  • Excellent verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Excellent time management skills with a proven ability to meet deadlines

Physical Demands

  • Must be flexible to travel, 20% of the time including weekends
  • Able to be in a production environment for a few hours a week
  • Office sitting and standing environment
  • Be in the office 4 days/week

Our Core Values

  • Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
  • Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
  • Accountability - Holding each other to the highest expectations in all we say and do.
  • iNnovation - Striving to be industry-leading with our people, processes, and products.
  • Drive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.

At Grand Design, we believe ALL people are leaders and hold each other accountable to high expectations.

Leadership Expectations:

  • Connect with Purpose
    • Be inclusive; seek out different perspectives.
    • Focus on the Customer; put yourself in the customer's shoes.
    • Communicate Clearly; say what needs to be said and listen.
  • Execute with Excellence
    • Explore Possibilities; ask, "What if?" and embrace new ideas.
    • Set Direction; prioritize, plan, and align; balance thinking and action.
    • Drive Results; get the right things done; work with a sense of urgency.
  • Build the Future
    • Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
    • Navigate Change; be agile and flexible; take on new challenges.
    • Inspire Growth; help each other improve; commit to personal development.

If you are the right candidate for this position, as a Grand Design Team Member you will be eligible for the following benefits:

  • Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
  • Health Savings Account (HSA)
  • 401(k) with match
  • Employee Stock Purchase Program
  • Tuition Reimbursement
  • Holiday and Vacation Pay

Grand Design is an Equal Opportunity Employer.



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