Amazon Ad Specialist

Position: Amazon PPC Advertising Specialist

Department: Service

Reports to: Brand Director

Role

• The Advertising Specialist is the key to our Partner’s Amazon advertising success - ensuring advertising objectives are met each month for sales and profitability.

Responsibilities

• Create, Expand, & Optimize Amazon PPC campaigns in adherence to Canopy Account Management standards and documented processes.

• Lead implementation of the Account Strategy set by the Advertising Manager for the account.

• Attend-on-time and participate in all assigned daily and weekly team huddles.

• Adhere to all company standards for task management and time logging.

• Produce training videos or documents, as needed, to improve the company training resources.

Results

• Measurable improvement on account-level KPIs.

• Thorough and comprehensive understanding of Amazon PPC & related on and off- Amazon elements

• Demonstrated ability to implement Sr Specialist / Ad Managers account strategy.

• Identifying new systems and solutions to vastly improve account performance.

• Ascension to Sr. Advertising Specialist.

Requirements

• Experience or training of how Amazon PPC campaigns are structured, created, expanded (grown), and optimized (tuned).

• Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms.

• Familiarity with Amazon Seller Central platform.

• Familiarity with Amazon Advertising platform (AMS) all ad types.

• Must have extensive hands-on experience with Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad types.

• Familiarity with required supporting software software.

• Proficiency in English.

• Professional appearance and Zoom or video capabilities.