Freelance Social Media Specialist
3 weeks ago
- Company parties
- Competitive salary
- Opportunity for advancement
- Training & development
Overview: We are seeking a dynamic and creative individual to join our team as a Marketing, Advertising, and Social Media Specialist. This role will be pivotal in developing and executing marketing strategies across various platforms to promote our brand, engage our audience, and drive business growth.
Responsibilities:
- Implement Marketing Strategies: Work directly with the President of the organization to collaborate and implement comprehensive marketing plans that are aligned with company objectives, utilizing a mix of traditional and digital marketing channels.
- Manage Social Media Presence: Oversee all social media accounts, including Facebook, Twitter, Instagram, LinkedIn. Develop engaging content, schedule posts, and interact with followers to build brand awareness and increase engagement.
- Email Marketing: Create and send multiple emails throughout the month utilizing our existing platform to reach specific audiences and topics. Branded material, non-branded, partner supported, educational and otherwise specified.
- Content Creation: Generate creative and compelling content for various marketing materials such as social media posts, blogs, newsletters, email campaigns, and advertisements.
- Advertising Campaigns: Plan and execute online advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor campaign performance, analyze data, and optimize strategies to maximize ROI.
- Community Engagement: Foster relationships with customers and the community through active participation in online forums, groups, and events. Respond to inquiries, comments, and messages in a timely and professional manner.
- Brand Management: Uphold brand standards and guidelines across all marketing materials and communications to maintain a consistent brand identity.
- Performance Tracking and Reporting: Monitor key performance indicators (KPIs) for marketing initiatives, track campaign metrics, and prepare regular reports to evaluate effectiveness and inform future strategies.
- Stay Updated: Keep abreast of emerging trends, technologies, and best practices in marketing, advertising, and social media to continuously improve performance and drive innovation.
- Bachelors degree (or currently in progress) in marketing, Communications, Advertising, or related field.
- Proven experience in marketing, advertising, and social media management, preferably in a similar industry.
- Strong understanding of social media platforms, analytics tools, and advertising platforms.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinking and ability to generate innovative ideas.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in marketing software and tools such as SOCI, Hootsuite, Google Analytics, and Adobe Creative Suite, Canva, Capcut.
- Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
- Strong interpersonal skills and ability to collaborate effectively with team members.
- Competitive salary commensurate with experience.
- Mileage reimbursement.
- Opportunities for professional development and career advancement.
- Dynamic and collaborative work environment.
Join us in making a meaningful impact and shaping the future of our brand through innovative marketing strategies and engaging social media campaigns
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