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Social Media Marketing Manager

3 months ago

Broomall, United States THE CENTER FOR PROFESSIONAL EDUCATION, INC. Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • Health insurance
  • Paid time off

We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.

About the role


The Social Media Marketing Manager will be responsible for executing the marketing vision and strategy across all channels including SEO, social media etc.. We are seeking a strategic marketing leader with a broad skill set which demonstrates visionary thought leadership, analytical horsepower, excellent business judgment, relationship building management, and a passion to be a change-agent motivated by making a positive impact every day.

Education and/or Experience


Ideal candidate will have at least 5 years of digital marketing/SEO experience on an e-commerce or service operation. Bachelors degree in marketing/business preferred.

Desired Knowledge, Skills and Abilities


Experience developing a marketing plan including strategy, goals, budget and tactics. Ensure adherence to brand voice and strategy across channels
Knowledge of the financial service industry and experience in marketing to financial professionals and corporate executives
Knowledge of Google AdWords, Bing Ads, Google Analytics and social platforms including Pinterest, X, Meta, LinkedIn and Instagram
Strong analytical expertise. Proactively plan and measure analytics, using reports and data to measure and analyze campaign results, assess against goals (KPIs and ROI), identify trends and insights, and optimize spend and performance
Experience executing digital marketing campaigns including SEO, SEM, display advertising, Paid Social, and other types of paid and owned digital media
Up-to-date with the latest trends and best practices in online marketing and measurement

The position is available to the right candidate as fully remote. Salary will be determined based upon the candidates background and experience.

Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.

Job Type: Full Time

This is a remote position.