Marketing Manager

1 month ago

McKinney, United States Herbal Goodness Full time
Job DescriptionJob DescriptionSalary: TBD

JOB SUMMARY

The Marketing Manager will support the day-to-day operations of the marketing team and work with the sales team to provide visionary ideas, strategic leadership, and road mapping to drive significant growth. This role will have full responsibility for delivering on revenue and ensuring we meet our target profit margin. They will support a virtual and international team and help with driving operational efficiency as well as supporting new product research and development, e-commerce sales, our online store, and Amazon store. They will drive partnerships and new business development initiatives for B2B and B2C growth. The Marketing Manager will report directly to the CEO and will be responsible for improving efficiency and accountability within the team and aligning the organization to ensure we meet and exceed quarterly and annual targets.



ABOUT US

Herbal Goodness is a premium manufacturer of unique superfoods and herbal formulations. We are dedicated to impacting lives by supporting natural health and holistic well-being through the power of Herbs and Superfoods while also empowering women Our core values of Quality, Sustainability, and Impact are the backbone of our business. We believe in business for social good, and we donate 10% of our profits to promote the education of the girl child through our partnership with WAAW Foundation.

Founded in 2013 & 100% women and minority-owned, the company excels in the botanical and natural supplements industry and manufactures product lines such as teas, capsules, liquids, essential oils, smoothies, juices, etc. 




OBJECTIVES

  • Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
  • Deploying successful marketing campaigns and owning their implementation from ideation to execution.
  • Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
  • Undertaking market research, understanding the trends and customer preferences.
  • Overseeing the creation of marketing materials and content.
  • Perform all other relevant tasks essential for increasing the business’s sales.
  • Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
  • Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
  • Overseeing and approving marketing material, from website banners to hard-copy brochures and case studies.
  • Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
  • Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
  • Forecasting and identifying market trends and challenges.
  • Evaluating and optimizing marketing and pricing strategies.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with relevant departments.
  • Overseeing branding, advertising, and promotional campaigns.



COMPETENCIES

  • Ability to formulate and present strategy for growth.
  • Ability to research identify and deploy new apps and tools to drive growth
  • Ability to interact with vendors and consultants to identify and prefer new solutions.
  • We'll versed in ai tools for marketing and able to constantly research and deploy new tools to.improve marketing
  • Creativity and innovation
  • Brand strategy and positioning
  • Content strategy
  • Social media marketing & copy writng 
  • Design thinking 
  • User interface (UI) and user experience (UX) principles
  • Sales enablement
  • Email marketing
  • Brand understanding 



EXPERIENCE & EDUCATION

  • Minimum 4 years of experience in similar position.
  • Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing digital Ad campaigns including Facebook, Google Analytics, and more.
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures and pivot tables with spreadsheets.
  • Up-to-date with the latest trends and best practices in digital, online, and offline marketing and metrics of success.
  • Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
  • Ability to think creatively and provide innovative solutions.
  • Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
  • Proficiency in electronic marketing automation software such as HubSpot Marketing or similar tools.
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organizational abilities.
  • Bachelor's degree in marketing, finance, business administration, or similar with a master's degree in a relevant field.



PHYSICAL REQUIREMENTS

  • Readiness to report to the Mckinney office 



COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Herbal Goodness recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin or gender, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners



BENEFITS

  • Time off benefits (Bereavement, PTO & Maternity)
  • Professional Development
  • Paid Holidays
  • Career Growth opportunities



JOIN OUR TEAM 

If you are passionate about holistic health, love connecting with people, and are driven to succeed in a dynamic and rewarding role, we would love to hear from you. Become a key player at Herbal Goodness and help us spread the word about the benefits of holistic health and well-being in the McKinney community and beyond.




Visit our website www.herbalgoodnessco.com to learn more about us.

Have any questions? Send an email to hr@herbalgoodnessco.com (QUESTIONS ONLY) Any CV sent to the HR email or any member of the team will not be attended to.

All applicants must apply through the company's career page on the website or the job posting link. 

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