Digital Marketing Specialist

2 months ago

Gurnee, United States Abbott Laboratories Employees Credit Union Full time
Job DescriptionJob Description

ALEC is one of the largest credit unions in Illinois and we foster a supportive and collaborative work environment, where employees are encouraged to grow both personally and professionally. We offer a comprehensive benefits package, which even includes a medical plan with no premiums taken from your paycheck. We can’t wait to talk further with you about joining our team.


ESSENTIAL FUNCTIONS:

  • Manages the maintenance of the ALEC website, intranet and social media channels
  • Manages ALEC’s digital channels while staying updated on latest marketing technology and social media platforms
  • Develops and manages digital marketing initiatives, adhering closely to deadlines and to budget, developing and revising ideas, implementing projects and maintaining and communicating results to management
  • Develops and implements Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies
  • Creates and manages link building strategies, content marketing strategies and social media presences
  • Continually evaluates new web technologies and digital marketing trends; recommend and implement new technologies where appropriate and develop campaigns in support of these new technologies
  • Forecasts marketing campaign growth and ROI for digital marketing campaigns
  • Uses Google Analytics, Google Ads, Google Tag manager and other relevant tools to assist in driving new membership and loan acquisition
  • Drives ongoing engagement reporting for email and social media campaigns
  • Acts as a liaison with third-party technology companies to monitor current platform and to evaluate new offerings

QUALIFICATIONS:

  • Education Required: Associate Degree in Marketing, Advertising, Public Relations or Business, or equivalent work experience
  • Education Preferred: Bachelor’s Degree in Marketing, Advertising, Public Relations or Business, or equivalent work experience
  • Experience Required: Two (2) years of experience in a digital marketing role
  • Experience Preferred: Three (3) years of experience in a financial institution in a digital marketing role

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