VP, Product

Who we are:

AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display.

AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks.

In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.

Role Summary:

This role spearheads the vision and strategy for the AdAdapted platform, driving innovation to empower CPG brands, agencies, and retailers. You'll lead cross-functional teams to develop solutions that anticipate customer needs and capitalize on emerging market trends. By collaborating with sales and client success, you'll ensure successful product launches, user adoption, and a competitive edge in both SaaS and AdTech landscapes. You'll build high-performing product and marketing teams and champion a culture of continuous learning and growth.

You Will Own:

Product Leadership

• Develop and articulate a comprehensive product vision and roadmap aligned with long-term business objectives, collaborating closely with the CRO, SVP Sales, and key stakeholders across CPG brands, agencies, and retailers.
• Lead cross-functional teams (Product Management, Engineering, Design, Data Science) to collaboratively bring innovative solutions to market, maintaining open communication and fostering a culture of partnership with VP Engineering.
• Define product requirements that anticipate customer needs across CPG brands (gathering insights from Director of Client Success), their agencies, and retailers, capitalizing on emerging market opportunities in the consumer packaged goods space.
• Prioritize product initiatives, manage the product development lifecycle, and ensure on-time delivery within budget, working closely with VP Engineering to manage technical feasibility and resource allocation.
• Oversee product quality assurance and maintain the highest standards for usability and performance.

Product Marketing

• Develop and implement comprehensive go-to-market strategies for new and existing products, driving user acquisition and retention across CPG brands, agencies at all levels (from senior management to those integrating our platform into their offerings), and retailers building off-property media networks. Collaborate with the SVP Sales for seamless integration with sales efforts.
• Lead the creation of compelling product messaging and positioning that resonates with each target audience, incorporating feedback from the Director of Client Success to highlight features that address specific pain points for CPG brands, agencies, and retailers.
• Manage product launches and orchestrate successful adoption by all customer segments, working with the Director of Client Success to ensure onboarding and training programs are effective for CPG brands (including their marketing teams), agencies of all levels, and retailers.
• Own the product narrative and spearhead efforts to drive industry awareness and excitement for the AdAdapted platform, collaborating with the CRO and SVP Sales to position the product for maximum sales impact across CPG brands, agencies, and retailers.

Expert Level Market Insights

• Continuously stay ahead of the curve on industry trends in the CPG, advertising, and retail sectors, identifying disruptive technologies that can enhance the AdAdapted platform's capabilities for each customer segment.
• Conduct thorough competitive analysis, considering the unique landscape of both full-service AdTech and SaaS solutions for retailer media networks. Develop data-driven strategies to maintain a competitive advantage in both markets.
• Foster strong relationships with key technology partners, industry influencers, and potential acquisition targets.

Metrics & Analytics

• Define and implement a robust product analytics framework to measure product performance and user behavior across CPG brands, agencies, and retailers, collaborating with the Director of Client Success to identify key customer success metrics for each segment.
• Leverage data insights to optimize product features, prioritize future iterations, and demonstrate product value to stakeholders, including the CRO, SVP Sales, and key clients across CPG brands, agencies, and retailers.

People Leadership

• Build and lead high-performing product and marketing teams, fostering a culture of innovation, collaboration, and ownership.
• Champion a culture of continuous learning and development, mentoring and coaching team members to achieve their full potential.
• Attract, recruit, and retain top talent in the competitive Adtech space.

Requirements:

• Proven track record of success as a Chief Product Officer, SVP of Product, or similar leadership role within the Adtech or enterprise software space.
• Minimum 15-20 years of experience in product management and product marketing, with a demonstrated ability to lead and scale products through all stages of the lifecycle.
• Deep Understanding of the CPG & Retail Landscape: A strong understanding of the needs and challenges faced by CPG brands, their agencies at all levels, and retailers, particularly with regards to shopper marketing and building off-property media networks.
• Dual Expertise: SaaS & AdTech: Experience in both SaaS product management and full-service AdTech solutions is highly desirable. You should be adept at navigating the unique competitive landscapes of both these areas and possess the skills to develop data-driven strategies for success in each.
• AdTech Innovation Leader: A demonstrated history of successfully launching new products and innovating on existing products within the AdTech space. You have a keen understanding

About AdAdapted

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.

AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process.

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

• Competitive compensation package
• Flexible PTO schedule with healthy work/life balance
• Full-suite benefits plan (medical/dental/vision) including FSA/HSA options
• 401k plan or option for Roth including company match
• Possibility for company stock options
• Downtown Ann Arbor office space with Qualified Transportation Plan
• Professional development opportunities

AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.