Senior Marketing Specialist(Strategy)
4 weeks ago
Operational Excellence & Business Planning
- Shape go-to-market strategies by collaborating with Operations members using a
data-driven approach to identify priorities or gaps and recommend actionable plans for
operations to execute.
- Drive strategic planning with operational rigor, including operational reviews and
tracking performance against regional goals.
- Lead critical projects, ensuring alignment with cross-functional teams and buy-in from
Operations stakeholders.
- Systematically analyze the efficiency of company's product revenue growth, operation
efficiency, ROI, and identify measures for improvement.
- Estimate the total addressable market and identify high-quality business opportunities
globally for all products to ensure an effective GTM strategy.
Data Analysis and Reporting
- Own the regional data analytics framework, from data hygiene, data FAQs, data set
improvement, metrics alignment, and dashboard creation while effectively leveraging
workflow with Sales Operation teams.
- Conduct market research into potential business opportunities, e.g., new partnerships
and technologies, competitor products.
- Design and govern attainment reporting cadences, enabling effective comprehension
and accountability among Ops members.
- Conduct deep-dive analyses on marketing operation to support the Sales Operations
team and unlock further revenue.
Cross-functional Collaboration
- Provide thought leadership on industry trends and emerging monetization
opportunities.
- Collaborate with creative marketing operation management and sales operation teams
to develop monetization strategies.
- Coordinate with other internal teams, to bring creative playbooks to customer and
sales teams.
Additional Responsibilities
- Lead Marketing annual strategic planning, articulating company's most
critical priorities and corresponding investment.
- Manage and coach team members across their projects, own team check-ins, project
prioritization, and feedback and development of reports.
- Work across internal teams to develop solutions to organizational issues and
initiatives.
- Improve overall Marketing efficiency and effectiveness by applying an approach to
Marketing operational processes.
- Evaluate Marketing performance/impact and make data-driven recommendations to
adjust our approach.
Preferred Qualifications:
- Excellent communicator and comfortable managing multiple tasks, engaging and
influencing with cross-functional groups
- Detail-oriented to find solutions for clients while improving internal processes and
delivering feedback
- Strong analytical skills with experience in market analysis and financial modeling.
Preferred proficiency in analysis tools with the ability to derive insights from data and
use them to inform decision-making
- Strong project management skills with the ability to manage multiple projects
simultaneously in a fast-paced environment with tight deadlines
- Detail-oriented to find solutions for clients while improving internal processes and
delivering feedback
- Strong executive presence and ability to excel under pressure
Minimum Qualifications:
- Bachelors degree in economics, statistics, marketing, or a related field
- Minimum 5-7+ years of experience in management strategy, marketing Strategy, or
corporate strategy
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