Brand Manager
4 weeks ago
Company Profile:
Beacon Wellness Brands (“BWB”, formerly Clio) is a high-growth intimate wellness, beauty and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories and owns the #1 intimate wellness device brand in U.S. retail. BWB has distribution at nearly all major food, drug, and mass retailers and a growing e-commerce business. The company owns three main best-in-class brands and operates with a focus on quality, innovation, and speed-to-market. The business was founded in 2001. In 2021, private equity firm Yellow Wood Partners invested in Clio as its foundational investment in an intimate wellness platform – thus the formation of Beacon Wellness Brands.
Position Description:
The Brand Manager, on the Marketing team, is responsible for driving brand strategy and execution for BWB portfolio of beauty and grooming brands. The Brand Manager will cultivate and leverage consumer & category insights to accelerate new and existing platforms through winning go-to-market strategies. The Brand Manager will develop and execute GTM plans that drive consistency in voice, tone and message across all channels globally. The Brand Manager has strong business analytics skills and understands of competitive landscape. This position works closely with product, sales, creative, and leadership to drive cohesive, consumer-obsessed storytelling across the marketing funnel. The ideal candidate is an entrepreneurial self-starter with a passion for brands in the beauty and grooming space.
Primary Responsibilities:
- Establishes and maintains a deep, working level knowledge of our consumer through research, category expertise, brands and products.
- Leads the cross-functional team to execute new item launches, new distribution opportunities and strategic growth opportunities with excellence.
- Becomes an expert in the category - understands price, positioning, competitive landscape and market needs. Translates category insights into marketing actions and tracks against progress and validation.
- Analyzes key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions for future product line development.
- Drives a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand and that will drive high purchase intent
- Communicates the value proposition of the products to the global teams and develop the marketing tools that support the selling process.
- Develops, manages and executes annual brand plans and calendar that include marketing campaigns, new product launches, promotional plans, merchandising and distribution opportunities.
- Leads the development of monthly and quarterly business updates, annual marketing plans and semi-annual sales materials.
- Leads in execution of all marketing launch assets including storyboards, lifestyle photography, product photography, packaging, in-store merchandising, Amazon A+ content, and more.
- Authors creative briefs to develop seasonal story positioning, photography, and ad hoc requests to support all channels including e-commerce, paid social, and retail.
- Supports development and implementation of best practices and processes across all consumer touchpoints for the business
- Supports sales and product team on sell-in needs including but not limited to research, product positioning and sample copy
- Responsible for management invoice tracking, monthly accruals, and budget reporting.
Primary Requirements:
- 3-5 years of Brand Management experience, preferably experience with brand strategy, messaging, positioning, and commercialization strategy and execution
- Global/international marketing experience preferred
- Experience leveraging consumer insights to develop effective marketing programs and campaigns preferred
- Experience in creative strategy development, advertising and launching new products is preferred
- Experience overseeing 3rd party agencies
- Exceptional project management and problem-solving skills, including the ability to think creatively and prioritize multiple assignments in a dynamic environment
- Outstanding interpersonal skills, including strong written & verbal communication skills
- Ability to effectively operate both independently and as part of a team
- Capable of doing work in the trenches while still maintaining a strategic perspective
- Demonstrated ability to influence and develop consensus with cross functional teams
- Thrives in a fast-paced environment, flexible to pivot with competing priorities and provide timely crisis management
Personal Attributes:
- Product passion - Natural and fanatical curiosity around health and beauty product demonstrated and put into action
- Results-oriented - Ability to drive results to and above plan with full accountability, proactively shifting efforts as trends and business variables change
- Collaboration – Command cross functional cooperation throughout the entire organization as well as with partners and 3rd parties
- Ability to develop and implement strategy, with a bias for implementation and activation and comfort with getting hands dirty
- Inquisitive individual who has a history of seeking out best practices and successfully assimilating them into his / her organization
- Knows what excellence looks like and how to get there
- Demonstrated track record of problem solving and priority setting
Beacon Wellness Brands extends equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, age, national origin, sexual orientation, sexual identity, gender identity or expression, veteran status or disability, which if needing accommodation, may be reasonably accommodated as required by law. This applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, selection for training, promotion, demotion, discipline, rates of pay or other compensation, transfer, layoff, termination, recall, use of all facilities, and participation in all Company-sponsored activities.
Beacon Wellness offers an amazing benefits package that represents a Health and Wellness Culture
- Competitive pay
- BCBS Medical, Dental, Vision
- 401K; Disability, Life Insurance
- 16 week parental leave
- Continuing education reimbursement
- Hybrid work schedule
- Summer & Holiday Fridays
- Birthday PTO
- Pet Friendly Office
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