DTC Paid Search Manager

3 weeks ago

Los Angeles, United States Posh Peanut Full time
Job DescriptionJob Description

Description:

We are in search of an advanced Paid Search Specialist with extensive experience in managing Google Ads across various channels. This role demands a professional adept in navigating high-budget, multifaceted advertising campaigns. The ideal candidate will possess a comprehensive background in Search Console, Search campaigns, Performance Max, Shopping ads, Display networks, and YouTube advertising.

Responsibilities:

  • Strategically plan, execute, and optimize our Google Ads across Search, YouTube, Shopping, Performance Max, and Display networks to meet critical performance metrics.
  • Utilize Search Console insights to enhance ad performance and search engine visibility.
  • Manage significant advertising budgets, ensuring maximum ROI and monthly performance targets are met.
  • Collaborate with marketing teams to ensure a cohesive advertising strategy across all platforms and initiatives.
  • Produce detailed reports on campaign performance, providing actionable insights and recommendations to senior management.
  • Keep abreast of the latest PPC and SEM trends, technologies, and practices to continually improve our campaigns.
  • Find opportunities for all SKUs to maximize visibility and sales across the entire catalog.
  • Managing and optimize our product feed to maximize sales and visibility.

Requirements

Requirements:

  • Minimum 8 years of experience in Paid Search marketing, with a strong emphasis on Google Ads management.
  • Proven track record managing paid ad campaigns for brands with annual revenues over $100 million.
  • Experience handling Google Ads accounts with monthly budgets over $1 million.
  • Expertise in Google Search Console, YouTube, Google Search, Performance Max, Google Shopping, and Google Display Network.
  • Analytical prowess with a solid understanding of key performance metrics and KPIs.
  • Superior communication skills, capable of crafting and presenting clear, concise reports.
  • Google Ads certification highly preferred.

Benefits

What We Offer:

  • Opportunity to be strategic and tactical with all of our social advertising.
  • Competitive salary and benefits.
  • A creative and collaborative environment where your ideas and strategies are valued and implemented.
  • Be a part of one of the fastest growing DTC brands with high budget to acquire customers.

We are eager to onboard a Paid Search Specialist who is resourceful, detail-oriented, and driven to achieve excellent results. If you are passionate about digital advertising and have the necessary skills and experience, we encourage you to apply.

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